Month: May 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen in recent data from Digiday+ Research.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Ad tech giant Colossus is in hot water amid accusations of duping advertisers into buying audiences they never intended to target.

Shocked by the allegations, several of them are now scrutinizing their ad buys with the ad tech vendor to check if they’ve been misled.

Their concerns stem from a report by ad transparency startup Adalytics, which discovered that Colossus was mislabeling IDs, leading to unintended ad purchases. The repercussions of these erroneous purchases are significant, ranging from targeting the wrong audiences to bombarding them with repeated ads and potentially disrupting conversion tracking models.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Q1 is on the rise, but it’s not a rocket

Publishers’ Q1 earnings showed a lot of promise this year compared to last. But that doesn’t necessarily mean things are all right as rain when it comes to the ad market. 

For nearly all of the five public publishers included in this report, digital advertising grew in the first quarter of 2024, with the exception of BuzzFeed. Digital subscriptions revenue also fared well in the first three months of the year for the three publishers that report that revenue line: Gannett, Dow Jones and The New York Times. Meanwhile, licensing and commerce revenue were two boons for Dotdash Meredith in the quarter as well. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Snapchat has partnered with first-party data company Datahash to help its customers implement Snap’s Conversions API and gain insights on the performance of their ad campaigns.

Dating app Bumble has issued its own act of contrition for a series of ads bluntly chiding women to get back out there and start having sex.

Vaidee will oversee the platform’s monetization engine. She formerly led ad products and monetization at Google, most recently as a product leader for Google’s Display Ads business, and helped found
Dynamic Product Ads.

“Back to the Future” legend Christopher Loyd announced a Google AI app contest looking for the most creative apps powered by the Gemini API.

From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

The post Netflix Is Launching Its Own Ad Tech appeared first on AdExchanger.

The emotional mimicry of OpenAI’s new version of ChatGPT could lead AI assistants in some strange—even dangerous—directions.

BluffCakes founder Chloe Joy Sexton and Shark Tank contestant Paul Tran are among the TikTok creators who are suing over a new law that could result in a nationwide ban on TikTok.