Month: May 2024

La visión de Google de un mundo asistido por la IA quedó ayer más clara después de que el gigante tecnológico anunciara una amplia gama de actualizaciones de sus capacidades de IA generativa en diversas plataformas de software y dispositivos de hardware.

En su conferencia anual de desarrolladores Google I/O, la empresa presentó formas de utilizar la IA generativa para todo, desde la búsqueda en mundos online y offline hasta la creación de contenidos y la realización de tareas. También anunció nuevos modelos de IA para su familia Gemini con demostraciones para hacer la IA más rápida y eficiente con Gemini 1.5 Flash y potencialmente más privada con Gemini Nano. Otras mejoras fueron la posibilidad de que la IA digiera mayores cantidades de información y nuevas formas de que las plataformas procesen vídeo, audio, imágenes y texto.

Por otra parte, Google presentó nuevas formas de crear y editar vídeo a través de un nuevo modelo de vídeo de IA llamado Veo. También presentó formas de crear música con IA a través de su modelo Lyria y Music AI Sandbox, que Google creó en colaboración con YouTube y grandes artistas como Björn (de ABBA) y Wyclef Jean. Mientras que Veo competirá con plataformas rivales como Runway y Sora de OpenAI, la función de música la enfrenta a aplicaciones como Suno AI, cada vez más populares.

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“After almost a decade, I have made the decision to leave,” OpenAI Chief Scientist Ilya Sutskever wrote in a post on X. “The company’s trajectory has been nothing short of miraculous.”

Warner Bros. Discovery had the most to prove during this week’s upfronts. So, the company used its upfront stage to showcase a new suite of ad products.

The post WBD Reasserts Its Place In Ad-Supported Streaming appeared first on AdExchanger.

A federal appeals court will reconsider whether Shopify can be sued in California over alleged privacy violations.

Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Fast-forward to today, and Google says there are hundreds actively building infrastructure to support testing now that the APIs have become generally available. There’s been an enormous internal effort inside Chrome to “get as many companies as possible […]

The post Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’ appeared first on AdExchanger.

After a decade, Meta is shutting down Workplace, an
enterprise communications app that aimed to help connect employees working in different organizations.

Workplace, formerly known as Facebook at Work, launched in its current form in 2016 and
reported 7 million paid subscribers in 2021, marking a 40% increase over the previous year. The rise was likely due to the widespread switch to at-home work as a result of the COVID-19 pandemic.
However, once the pandemic subsided, the product was not able to compete with competitors like Slack and Microsoft Teams.

“We are discontinuing Workplace from Meta so we can focus on
building AI and metaverse technologies that we believe will fundamentally reshape the way we work,” a Meta spokesperson said on Tuesday. “Over the next two years, we will provide our
Workplace customers the option to transition to Zoom’s Workvivo product, Meta’s only preferred migration partner.”

Workplace will be available in its existing form until August 2025.
After that, the app will be read-only until June 2026 and then will be shut down entirely.

Billing and payment will remain the same for Workplace customers until August 2024. The basic monthly
plan costs $4 per user but can be upgraded with add-on capabilities from $2 per user each month. An organization’s monthly bill depends on the number of billable users.

Over the past year and
a half, Meta has focused on cutting outdated programs and employees in order to fulfill what CEO Mark Zuckerberg has referred to as the company’s “Year of Efficiency.” The vision centers
around advancing artificial intelligence technologies and building them into every Meta product alongside continuous efforts to invest in building out the metaverse and further developing
virtual-reality hardware.

It’s not clear how many employees will be impacted by the closure of Meta’s Workplace app.

The kit, part of the Institute for Advertising Ethics expansion into combating greenwashing, includes a template for strategy planning.

The analysis does not “provide the key data needed by advertisers: Where do consumers see their commercials,” the TVB said in a statement.

The World Federation of Advertisers presented the new framework at the Global Marketer Week conference in Toronto. The main idea is to help CMOs develop their own policies regarding hot button topics
like sustainability, brand purpose and artificial intelligence.

Chance Johnson, Chief Commercial Officer, Nexxen

CTV has been a driving force in the media and advertising industries for years, but the conversation has shifted as challenges and barriers have eased. Recently, CTV has become less of a gamble for both broadcasters and brands.

In the past, concerns about quality inventory, audience reach and content fragmentation across CTV platforms have made it challenging for advertisers to execute cohesive campaigns and effectively reach desired audiences. 

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