Month: May 2024

America now has 100 percent tariffs on Chinese electric vehicles, but with US automakers struggling to compete and its reliance on China’s materials, will this help? Mercedes, BMW and VW think not.

Google announced a wealth of AI-related news and features at its I/O conference today. The ability to see, hear and respond will have the greatest impact for advertisers and marketers. Computer vision
capabilities will play a significant role in search, and those that can analyze images and provide recommendations open new possibilities for brands. The AI overview feature that populates AI insights
at the top of search results will become available to all in the U.S. starting today, powered by a new Gemini model and customized for Google Search.

This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful and innovative campaigns. 

Salesforce and Fortune Brand Studio secured the award for both B2B and B2C Best Branded Content Program categories with their groundbreaking series “The Ecopreneurs.” The 11-part documentary-style series has stunning cinematography and profiles global entrepreneurs driving climate action. The campaign surpassed benchmarks, becoming Salesforce+’s flagship show, leading in viewership and engagement metrics. Notably, it generated significant brand uplift, with double-digit increases in awareness, familiarity, affinity, purchase intent and recommendation intent. “The Ecopreneurs” also drove tangible impacts for featured organizations, including increased awareness, followers, volunteers and monetary investments. This multifaceted success underscores the power of storytelling to drive meaningful change and engagement.

Another company to secure two wins this year is TIME for Content Studio of the Year and Media Brand of the Year, signifying a year of remarkable achievement and innovation. Red Border by TIME’s unparalleled success in driving digital revenue, fostering partnerships and crafting compelling branded content epitomizes excellence. Through initiatives like TIME100 partnerships, the content studio demonstrated a multifaceted approach to engaging audiences and driving brand success, such as driving over 72% of TIME’s digital revenue with a 15% year-over-year increase.

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Amazon kicked off its first-ever upfront event with advertising right out of the gate, including pitches about its scale, shopper data and content, particularly its sports programming.

The post Amazon’s First Upfront Is All About Advertising And Sports appeared first on AdExchanger.

Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business for more than 20 years, because flights or hotels can be promoted based on travel searches on its sites and apps. But now Expedia has consolidated its first-party data across its portfolio (Orbit, Travelocity […]

The post Expedia Has Booked Its Trip To Ad Land appeared first on AdExchanger.

To help advertisers better understand the carbon footprint of their Snap ads, Snapchat has partnered with Scope3, a collaborative media sustainability platform that is able to visualize and measure
the advertising emissions across an “entire ad ecosystem.”

Google is rethinking its most iconic and lucrative product by adding new AI features to search. One expert tells WIRED it’s “a change in the world order.”

Google’s new upgrades to Gemini and Circle to Search offer a look at how the operating system might change and revolve around artificial intelligence.

Google’s new voice-operated AI assistant, called Astra, can make sense of what your phone’s camera sees. It was announced one day after OpenAI revealed a similar vision for ChatGPT.

The website that aimed to replace travel agents is now also an ad network. Expedia has become the latest U.S. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.”

Marketers hoping to use retailer-held first-party data to target key audiences aren’t exactly spoiled for choice these days. But, despite concerns among advertisers that the retail media market has too many players and inadequate standardization to drive effective results, media agency experts say the demand among advertisers in and around the travel sector could offer Expedia enough headroom to gain some ground among the competition.

“We really believe we’re revolutionizing the travel industry by creating what we want to call the world’s leading travel media network,” Rob Torres, svp of media and affiliate solutions at Expedia Group, said in an interview with Digiday prior to the announcement.

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