Month: May 2024

The partnership, supported by generative AI, combines Constellation’s SaaS platform with S&P Global Mobility’s personalized audience segments. Constellation CEO Diana Lee says S&P Global Mobility can
identify specific audiences for a car, while Constellation can bring personalized ads to market quickly.

TelevisaUnivision used its upfront stage to remind agencies and advertisers that Hispanic audiences drive business results. It shared ways buyers can work directly with it for targeting and measurement, plus new video currency options for media transactions.

The post TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation appeared first on AdExchanger.

The popular travel site believes it can offer something hundreds of competitive networks can’t: oceans of travel data.

A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of
ANA members aren’t even familiar with how it works.

“Tonight Show” host Jimmy Fallon was to be found singing onstage as the presentation began with the opener: “What even is prime time?”

Alexey Pertsev, cofounder of the crypto-anonymizing tool, has been sentenced to more than five years behind bars.

The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for organizations to prioritize addressability has never been greater. Yet many marketers are still struggling with precisely how to rework their data strategies to […]

The post Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes appeared first on AdExchanger.

The best thing about brain-melting software like ChatGPT? It doesn’t feel remorse.

Disney is the aggregate champ with an 11.5% share, followed by YouTube’s 9.7% share.