Fox is so enthusiastic about its new animated comedy for next fall, “Universal Basic Guys,” that the network has already renewed it for a second season.
Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears […]
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Creatives Chase Their Cut; Brand Safety Backfires For Verifiers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hidden Talent Hollywood creatives are being crushed by studios. They suffered a blow during the writers’ and actors’ strikes last year and they’re about to lose out again due to new performance-based payment policies proposed by streamers. Once upon a time, writers, actors and […]
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Gannett’s new contract language around AI unsettles local union
In recent contract negotiations with parent company Gannett, a local newsroom union is fighting over the extent to which generative AI will be used for news content generation.
As media organizations adopt more generative AI capabilities with the aim of improving the efficiency of content production and certain business functions like sales, unions see themselves on the frontlines of upholding journalistic integrity and retaining jobs threatened by the adoption of this new technology.
On April 24, union members of the the daily Democrat & Chronicle newspaper in Rochester, New York, noticed an unexpected change in a clause around the use of artificial intelligence in a contract draft sent by Gannett.
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Marketers focus on competitive analysis to grow their influencer marketing strategies
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to keep tabs on the competition, according to four marketers who told Digiday they’re more focused on competitors’ influencer marketing strategies this year.
During the third quarter of 2023, influencer marketing shop Obviously started to spend more time talking to clients and pitching new business on its “predictive modeling” capabilities, according to Mae Karwowski, CEO and founder of the company. That process includes analyzing spending habits, influencer relationships and the overall share of influence of the market that a brand’s competitor may have on a monthly or quarterly basis and then devising a strategy for their client brand based on that knowledge.
That intel can give potential clients a better idea of the “white space” available, explained Karwowski, who added anecdotally that throughout the first quarter of this year the shop has been “winning more pitches,” but did not provide specific new client names. Let’s say your competition is “really crushing it with this segment of Instagram Reels and it’s all funny content,” said Karwowski, adding that understanding what a competitor is doing allows marketers to find points of differentiation. “If you want to be funny, you’ve got to be funnier than them. Or we can go with something more educational or do story times.”
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Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
Creating an ad that will get noticed is a basic tenet of advertising. If marketers are going to shell out significant ad dollars for campaigns, they’re doing so with the hope of capturing consumer attention and moving the needle in whatever way will benefit the brand. But what happens if that provocative campaign has the opposite of its intended effect?
On Monday, dating app Bumble was the latest marketer to quickly pull its most recent ad campaign after online backlash surfaced. The company had rolled out billboards that told consumers, “a vow of celibacy is not the answer,” a message likely aimed at getting some women to reconsider dating despite the difficult romantic landscape. That message, which was reportedly created by its in-house team, was seen as tone deaf by some consumers who made it clear to the app via comments on its Instagram account and elsewhere that they didn’t not care for the campaign — not by a long shot.
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Why — and how — Roblox is actively pushing for platform status
As Roblox evolves from a gaming hub to a full-service digital platform, the company’s leaders have made it clear that every step of this transformation is a calculated move. The eventual goal: to make Roblox a destination for all aspects of virtual life — and to turn a profit in the process.
The past month has seen a series of historic firsts for Roblox users, from the late April announcement of an e-commerce pilot test in collaboration with Walmart, to the May 1 rollout of video ads on the platform.
The platform is still growing: during its Q1 2024 earnings call last week, the company reported that its daily active user count had increased 17 percent year-over-year to nearly 78 million, with a 15 percent rise in user hours engaged during the same period. However, Roblox remains as yet unprofitable, posting a net loss of roughly $270 million for the quarter, on top of a roughly $1.2 billion loss in 2023.
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How FootballCo’s Jason Wagenheim is appealing to ‘soccer curious’ advertisers in the U.S.
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Formed in 2020 after TPG bought Goal.com from DAZN, FootballCo has been steadily growing an international audience of soccer fans across its portfolio of nine brands.
But this year, FootballCo is making a concerted effort to appeal to the burgeoning fandom of U.S.-based soccer enthusiasts under the leadership of Jason Wagenheim, CEO, North America.
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BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […]
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Feeding Your Lawn — And other Curious Actions From The Very Manly Scotsman
The Scot for Scotts Lawn Care is so fierce and red-beardy in a raw, Braveheart kind of way that he’s almost too much man for the screen. Roar!