Month: May 2024

Microsoft today announced the integration of OpenAI’s latest GPT-4o model into Azure AI, to help developers and organizations rapidly create intelligent applications with prebuilt, customizable APIs
and models. The “o” – for “omni” – refers to the ability to handle text, speech and video. Also today, Open AI released its latest GPT-4o model and demonstrated real-time interactions with the voice
assistant including faster responses, real-time conversations, visual interactions and the ability to interrupt the AI assistant.

Vermont early Saturday morning passed a privacy bill that, if enacted, would allow people to sue companies that collect sensitive data without consent.

Meta is expanding Instagram’s Creator Marketplace tool across 10 new countries including South Korea, Germany, the Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina and Indonesia.

OpenAI has announced a new GPT model with smarter, faster real-time voice and visual interactions – technology that is likely to replace traditional search in the future.

Skechers has teamed with Super League to launch its first store in a Roblox virtual mall, offering players an interactive treasure hunt to win exclusive digital Skechers items.

PauseAI protests are underway in London, New York, San Francisco, and across the globe. Its members have wildly different opinions on what the group should do next.

Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the programmer’s TV upfront. But about advertising, NBCU execs barely made a mention.

The post NBCU’s Upfront Trifecta: Content, Sports And Data appeared first on AdExchanger.

Prepare for ChatGPT to get more emotional. OpenAI demonstrated upgrades that make the chatbot capable of snappier conversations and showed the AI helper picking up on and expressing emotional cues.

Investments of media have increased year-over-year, from 25.6% to 27.9%, as CMOs seek to drive near-term growth, according to Gartner’s 2024 CMO Spend Survey released Monday.

Unilever was last named Creative Marketer of the Year in 2010 and in the years since has amassed hundreds of Lions. At last year’s Festival Unilever was awarded Lions across a number of its brands
including Dove, Hellmann’s, Dirt Is Good (known as Persil, Skip and OMO), Magnum, Vaseline, Marmite and Pot Noodle.