Month: May 2024

Tuesday’s verdict in the trial of Alexey Pertsev, a creator of crypto-privacy service Tornado Cash, is the first in a string of cases that could make it much harder to skirt financial surveillance.

The agency succeeds Empower as the retailer’s media agency of record.

Sinclair Inc., one of the biggest U.S. TV station groups, wants to get smaller – perhaps by 30%, according to reports.

NBCU announced Friday that NBC will have two new comedies and one new drama series premiering this fall.

Wearable AI gadgets from Rabbit and Humane were panned by reviewers, including at WIRED. Their face-plants show that it’s still tough to compete with big tech in the age of ChatGPT.

It’s spooky. It’s esoteric. It’s also the key to understanding the rise and relevance of functional programming.

A small band of collectors is finding and collecting rare fragments of bitcoin worth many times the face value. But their window of opportunity is closing.

Andrea Kwiatek will be presenting at Programmatic IO, taking place May 20-22 in Las Vegas. Get your tickets here.  If marketers weren’t so obsessed with vanity metrics like viewability and click-through rate (CTR), the open internet would have less of a media quality problem. Buyers could solve many of the issues they have with the […]

The post It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side appeared first on AdExchanger.

The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation of made-for-advertising (MFA) publishers.  These entities are simply not publishers. They’re better described as master traffic arbitragers that exploit the system for profit without contributing […]

The post A Pragmatic Approach To Banishing MFA From The Supply Chain appeared first on AdExchanger.