Month: May 2024

A judge has recommended that an online gamer be allowed to proceed with a lawsuit accusing Amazon of violating an Illinois biometric privacy law by providing cloud services to Take-Two Interactive,
which allegedly invites users to upload photos of their faces in order to create avatars.

Arianna Prochak, sales director, Adstra

Heading into the summer travel season, successful travel marketers are focusing on the role of personalization — as always, an essential element of the overall consumer experience. 

Like many people, travelers want to be recognized by the brands they engage with and expect deeper personalization throughout the customer journey, from booking to experience to check-out. If travel brands can meet these expectations, they are more likely to increase loyalty and drive customer acquisition.

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What do doughnuts and TV commercials have in common? Too much of either can be a bad thing. Brands trying to capitalize on streaming have to do more than just shift budgets around. They also need to tackle the pain points that come with digital ad buying – especially ad repetition. That’s why Inspire Brands, […]

The post Dunkin’ Parent Company Runs On Ad Tech Consolidation appeared first on AdExchanger.

The 150-year-old home and small business security brand cited the agency’s Blu data insights and targeting platform as a key reason for naming Horizon Next.

The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper understanding of marketing effectiveness. However, limitations like signal loss and the ineffectiveness of non-clickable media like TV have emerged. Even with standardized identifiers like cookies and MAIDs (mobile advertising IDs), MTA remains challenging. As a result, many have reverted to […]

The post Moving Away From MTA And Toward A Better Model Of TV Measurement appeared first on AdExchanger.

In the NatGeo docuseries “World Eats Bread,” we meet bread bakers who share their baking backstories and provide proof of their passion for le bon pain.

A study by FreeWheel found 71% of viewers are bothered by “unnatural ad breaks,” which can drive a 14% decline in brand recall. Buffering and latency troubles 78% of viewers, and can impact the
quality of programs, ads, and brands.

Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges involving online ad metrics. Which are, for the most part, relics of a bygone age. Take last-touch attribution or when a passing glance at half an ad gets rubber-stamped as viewable. And don’t get me started […]

The post Forget ROAS? The New Retail Metrics Game appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SKAN 4 On The Floor Apple’s AppTrackingTransparency framework broke mobile attribution and optimization. SKAdNetwork (SKAN) was supposed to be a viable measurement alternative, but has fallen short despite several updates, writes Eric Seufert at Mobile Dev Memo. Now it looks like the latest […]

The post Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies appeared first on AdExchanger.