IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which released its first quarter numbers on Thursday, was up 8% year over year to $114.5 million, and the company raised its full-year revenue outlook from $533 million to $541 million. IAS’s stock ticked up just […]
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With No ‘USPs,’ Do The Upfronts Still Matter?
the “Upfront” season, when advertisers will spend upward of $20 billion buying commercial time on national television shows slated to air during the 2024-25 broadcast year. And as I do every year, I
will be reporting on each company’s presentation. Once I watch all the new series pilots, I will release a report evaluating their upcoming TV shows as well. In this week’s edition, I examine
whether — given the lack of any meaningful unique selling propositions (USPs) — the upfronts even matter anymore.
Mediahub Wins Bicester Collection Media Assignment
Mediahub has expanded its relationship with Bicester Collection to
include the full European media remit.
Initially the IPG media agency handled business analytics for the group of luxury outlet shopping centers.
The client has announced
it will open its first U.S. outlet in New York later this year.
Mediahub’s London office will lead the account.
SSP Fires Back At Adalytics’ Fake ID Injection Claim
DSP used by Adalytics in the report to verify the flaw.