Less BS, More Facts, Some Opinions
Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]
The post Adalytics Claims Colossus SSP Is Injecting Fake IDs into Its Bid Requests appeared first on AdExchanger.
Programmers are using their Q1 earnings reports as a dress rehearsal for their upfront pitches. Over the past two weeks, Disney, Netflix, Warner Bros. Discovery (WBD), NBCUniversal and Paramount all made one last appeal for spend commitments going into TV upfront negotiations, which start next week. Sports led nearly every pitch, as the historic battle […]
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Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The post Comic: Enough With The Pearl Clutching appeared first on AdExchanger.
Smart TV makers are starting to adopt The Trade Desk’s UID 2.0. Plus: Podcast advertising revenue growth slows down.
The post Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps appeared first on AdExchanger.
While the creator economy is growing and expanding, so are the technologies within the landscape.
Enter virtual influencers. That’s right, digital characters if you will, which are in some cases used instead of human influencers as a means to reach new audiences and showcase new levels of innovation that companies have to offer.
While this isn’t a new concept — virtual influencers have been around since the early 2000s — the rise of AI and the growth of the creator economy have sparked a resurgence in marketers’ interest in these digital personas.
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It’s an undeniable fact that data has evolved into a primary ingredient in any marketing or advertising effort over the last 10 to 15 years. And the sophistication of data collection and analysis has advanced at similar hockey-stick-like levels.
But Arun Kumar, arguably one of the more important executives to help usher in this era of data to the buy-sell equation during his time as head of data and technology for holding company IPG, believes that the missing ingredient in all efforts around data is ethics.
In his book, The Data Deluge, which comes out next week, Kumar argues that as data and data collection and analysis got more sophisticated, somewhere along the way, ethics took a backseat.
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It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid its browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.
No fresh opinions needed — just the same old skepticisms and recycled optimism for another go. And given this has been going ongoing for four years now, ad execs have gotten a lot better at managing expectations and hedging their bets.
They put these skills to the test eight days after the latest delay when Google called a meeting with several senior ad tech executives to discuss the next steps.
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The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price the clear highlight/lowlight of proceedings.
Amidst the earnings reports, the prolonged fate of the third-party cookie remained a significant question mark. Every attentive analyst was concerned about the potential impact on each company’s ability to sustain its respective business models.
The revenue numbers disclosed indicated that some are faring better than others in the industry’s current existential crisis, but overall, all were net-positive. What they did verify is that The Trade Desk continues to be the leader of this sub-sector. Execs there continue to trumpet its UID2 as a vehicle for its path ahead — or “Wall Street narrative” — away from championing the “open web” toward one where “CTV” and “retail media” are used to woo investors.
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Despite a slowdown in podcast ad revenue growth, podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York City to talk up new show launches, improvements in measurement and ad targeting and reaching audiences beyond audio platforms with video.
This year, the Podcast Upfront had a few newcomers, including sports media group Better Collective, conservative news publisher The Daily Wire and Good Karma Brands, which took over the operations and sales of ESPN’s radio and podcast business last July.
Another big theme of the day was podcast networks’ pitch to marketers in the audience on their ability to reach an incremental audience (or audiences that they wouldn’t be able to reach in other channels). Execs at iHeart and SiriusXM, for example, said podcasting was unique in that it was a channel people were moving to when they shifted their attention away from social platforms.
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