Month: May 2024

Shares plummeted more than 20% in trading Thursday after Roblox cut its bookings forecast, signaling a downturn in in-game spending and uncertain economic outlook in the video-gaming industry as a
whole.

The report, which spans 31 countries, shows that use of generative-AI technology has almost doubled over the past six months, with 75% of global knowledge workers using AI tools in daily tasks.

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday. Roblox’s other business metrics didn’t allay concerns about its lack of major revenue streams beyond digital in-app purchases, which is […]

The post Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year appeared first on AdExchanger.

Next week, the TV Upfronts will put on their usual glitzy parade for media buyers – but there are new players and areas of focus that we highlight on this week’s episode. Instead of just Hollywood stalwarts, ecommerce giants and streamers like Amazon and Netflix are presenting at the upfronts now that they have robust […]

The post Data Dazzles Ahead of the TV Upfronts appeared first on AdExchanger.

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it’s slowly gaining subscribers, and expects bundling and global expansion to help speed up traction for its streaming service, Max.

The post WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline appeared first on AdExchanger.

Anthropic recently launched an iOS app for its Claude chatbot. We asked the company’s head of product design how to get the most out of the AI helper.

The bundle packages the Disney+ and Hulu platforms with WBD’s Max streamer. It will house content from linear TV networks and brands including ABC, CNN, DC Comics, Discovery, Disney, Food Network, FX,
HBO, HGTV, Hulu, Marvel, Pixar, Searchlight and Warner Bros. and will be available on any of the three streaming platform’s websites both as ad-supported and ad-free plans.

Adobe expects first-half 2024 to drive more than $500 billion in online spend, with 6.8% YoY growth. Consumers are buying less expensive goods in major ecommerce categories.

Adobe expects first-half 2024 to drive more than $500 billion in online spend, with 6.8% YoY growth. Consumers are buying less expensive goods in major ecommerce categories.

News orgs are still struggling to monetize with ads, if News Corp’s earnings report on Wednesday is any indication. The company’s total Q3 revenue – it operates on a different fiscal calendar than most companies – was $2.42 billion, down 1% YOY. This was due in large part to a decline in ad revenue across […]

The post News Corp Earnings Illustrate The News Industry’s Ad Woes appeared first on AdExchanger.