Less BS, More Facts, Some Opinions
The Trade Desk delivered another smash earnings report. What’s new? The company’s total revenue in Q1 was $491 million, a 28% increase from last year, and net income (i.e. profit) jumped from $9 million in Q1 2023 to $32 million this quarter. Consistent revenue growth and profit has become the norm for TTD, which reported […]
The post The Trade Desk Reframes Its Open Internet Vision As ‘The Premium Internet’ appeared first on AdExchanger.
For Magnite, the biggest growth opportunity lies in supply-path optimization. The trade-off is the pressure to differentiate itself from other supply-side platforms competing for agency deals.
The post Magnite Makes Its Case As A Differentiated SSP appeared first on AdExchanger.
Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads. But being the ad tech expert inside a retailer means a certain amount of […]
The post Why Ad Tech Is The New Change Management For Retailers appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s online privacy laws by Friday. The IAB and other organizations are voicing their opposition. Since late last week, senators have proposed three bills as amendments to the unrelated Federal Aviation Administration (FAA) Reauthorization Act, a […]
The post Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic appeared first on AdExchanger.
This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series.
The first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad options, and new ad formats, along with our methodology. The second installment examined which platforms receive the bulk of marketers’ ad budgets and ad placements. The third installment uncovered which ad attributes matter the most to marketers. And the fourth installment looked at which types of first-party data are most important to marketers for ad targeting on streaming platforms.
Brands and agencies consider a range of metrics to measure the success of the campaigns they’re running on ad-supported streaming platforms — everything from engagement/watch time to impressions to click-through rates.
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