Month: May 2024

En 2024, los marketers deberán prestar atención al anime.

Durante décadas, la animación japonesa se consideró un nicho de interés, territorio exclusivo de nerds y habitantes de sótanos. Pero en los últimos años, el anime se ha extendido a lo grande y, en 2024, marcas como McDonald’s están empezando a prestarle atención.

En el pasado, los esfuerzos de marketing basados en el anime se centraban principalmente en marcas endémicas de la comunidad de jugadores de videojuegos, que tiene una fuerte conexión natural con el público del anime. A medida que más marcas no endémicas intentan sacar partido de la entrada del anime en el zeitgeist, puede que les convenga observar los paralelismos entre la evolución del anime como canal de marketing y las formas en que las marcas han aprendido a aprovechar mejor los juegos en los últimos años.

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Bluesky is making some “quality of life” updates, including direct messaging, video support, enhanced custom feeds and expanded moderation controls.

Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to collaborating with generative AI companies, “some [publishers] may go through various stages of resisting that,” said IAC CEO Joey Levin. “But I do expect that others will follow over time.” Levin probably didn’t intend to […]

The post Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic appeared first on AdExchanger.

FTX has a plan to repay its former crypto customers more than the billions of dollars they lost in the latest bankruptcy proposal. But some will reject it anyway.

Demis Hassabis, Google’s artificial intelligence chief, says the AlphaFold software that revolutionized the study of proteins has received a significant upgrade that will advance drug development.

Long-time Publicis exec (Starcom MediaVest Group, Leo Burnett) Andrew Swinand has joined U.K. agency Inspired Thinking Group (ITG) as CEO.

Today, May 8, the esports company Blast announced that it is expanding into “Dota 2,” Valve Corporation’s popular multiplayer online battle arena game. The goal of this expansion is to bring new audiences into the entire Blast esports ecosystem — but the real winner of the move is Blast.tv, the company’s homegrown streaming platform.

Blast launched Blast.tv in November 2022 to act as both a hub for esports data and a platform to stream the company’s “Counter-Strike” tournaments. At the moment, it’s a free service, and Blast has no immediate plans to put any part of it behind a paywall. 

Blast livestreams its events across both Blast.tv and third-party streaming platforms such as Twitch. To bring viewers into Blast.tv, Blast has loaded it up with a suite of in-depth viewing tools and regularly updated in-game data feeds, not unlike the extra features included in FACEIT Watch, the homegrown viewing channel of Blast rival ESL/FACEIT Group. Like FACEIT Watch, Blast.tv is free-to-use, not a premium, paid product. Unlike FACEIT Watch, Blast.tv does not currently include advertisements inside its livestreams.

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This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance and drive growth.

As the need for data accelerates with the fluctuating third-party cookie deprecation timeline, savvy brands and agencies are adopting a strategic approach to data acquisition and analysis to maximize their digital marketing. 

Data buying is essential for consumer-facing brands and agencies to enhance their existing data and develop more robust insights into consumer behavior, preferences and trends.

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PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for its quarterly revenue growth.

The post PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO appeared first on AdExchanger.