Month: May 2024

After failing to renew its licensing agreement with TikTok, UMG has devised a new deal with the social media company that will provide label artists with improved payouts and perks.

Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.

This morning, lawyers from the DOJ and a coalition of state attorneys said Google’s search advertising business has trapped advertisers into its ecosystem while higher ad prices haven’t led to higher returns. Closing arguments, which began yesterday, are expected to continue this afternoon.

Citing testimony from major advertisers — including execs from JP Morgan, Angi and Kohl’s — the attorneys said companies continue spending millions of dollars on search without having viable alternatives with comparable volume. Issues mentioned include maxing out spend on alternatives like Bing, opaque ranking processes, questionable bidding systems.

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Meta’s NewFronts presentation on Thursday was Reely focused on AI. (Please forgive me.) But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence. The event was a hypefest for AI-powered ad products and creator tools, including several new features designed to bring ad spend more in line […]

The post Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators appeared first on AdExchanger.

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, but tapping into the power of US sports fandom to boost business growth. And, in keeping with their data-driven ethos (and […]

The post Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans appeared first on AdExchanger.

The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology into its own AI-powered OMNI platform, MediaPost has learned.

WeWork’s controversial former CEO tried to acquire the bankrupt company he left in crisis. After being rebuffed, Adam Neumann will have to pivot to something new.

CoreWeave, once a small player in crypto, is now a $19 billion unicorn that provides GPUs to AI developers. Its frenetic culture and rising competition now pose challenges, former employees say.

Entrepreneur Jeff Lawson’s plan to revive venerable satirical outlet The Onion involves borrowing from the playbook of the founders of WhatsApp.

Insiders say potential bidders included rival Mediaocean, as well as a consortium of agency holding companies led by Omnicom, which previously pledged to assist with Hudson MX’s sale.