Google and DOJ attorneys begin closing antitrust arguments

Lawyers for the U.S. Justice Department and Google yesterday began their closing arguments in an ongoing antitrust trial, which comes nearly nine months after it began and more than three years after its filing in 2020.

The high-stakes case taking place in U.S. District Court centers on whether Google broke U.S. antitrust laws to maintain its monopoly. That requires the DoJ — and a group of state attorneys general involved as co-plaintiffs — to not only show Google has a monopoly on search but also prove the giant’s actions harmed competition and stifled innovation.

Overseeing the trial is U.S. Judge Amit P. Mehta, who challenged arguments on both sides while asking attorneys about a range of related topics. While Mehta was skeptical of Google’s claims that vertical-specific search — like Amazon for shopping and ESPN for sports — counted as direct competition, he also poked holes in the DoJ’s claims that competing with Google was too costly. Two examples discussed at length were startups like DuckDuckGo and Neeva, which both sought to win over users by improving search quality and boosting user privacy.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Would You Still Use Google if It Didn’t Pay Apple $20 Billion to Get on Your iPhone?

A US judge who will decide Google’s fate in a historic antitrust trial suggested it was “odd” for the company to say it has the best search engine but also pay Apple billions to lock out rivals.

Kochava And FTC Appear Open To Settling Privacy Battle

In a joint motion filed this week, Kochava and the FTC told U.S. District Court Judge B. Lynn Winmill that extending a pre-trial deadline by five weeks “would facilitate settlement talks.”

Court Won’t Revisit Instagram Victory Over Photographers

A federal appellate court has denied photographers’ request for a new hearing in a battle over an Instagram tool that allows news sites to embed images from the platform.

Snap Forges Brand-Creator Partnerships With CreatorIQ Integration

Snapchat has partnered with creator marketing platform CreatorIQ to help brands discover Snap creators, manage partnerships and measure results on the CreatorIQ platform.

Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships

Gannett is back in growth mode. The media company experienced its fourth consecutive quarter of growth in Q1 2024. It reported its “most pronounced sequential trend improvement in nearly three years” in its earnings report on Thursday, according to Chairman and CEO Michael Reed. Total digital revenue for Q1 was $277 million, up 2.9% year […]

The post Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships appeared first on AdExchanger.

Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event

At its first NewFronts event, Spotify Head of Sales Ann Piper and Global Creative Director Kay Hsu highlighted new digital video ad opportunities on the platform and discussed the steep rise in video
consumption.