You may remember Murphy as the kidnapped editor of the Atlanta Journal-Constitution. He also served on Omnicom’s board for close to two decades.
Nick Bostrom Made the World Fear AI. Now He Asks: What if It Fixes Everything?
Philosopher Nick Bostrom popularized the idea superintelligent AI could erase humanity. His new book imagines a world in which algorithms have solved every problem.
Criteo Splits Out Retail Media Revenue For the First Time
Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its retail media business for the first time. The retail media unit, which primarily consists of what Criteo calls Commerce Max – a network of placements across retailers and online merchants – earned $50.2 million […]
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Is Social Now The Largest Ad Channel — Depends On Who You Talk To
In the case of the headline above, it’s Ascential plc’s WARC unit, which made that declaration this morning, supplanting search, which still is the biggest ad medium in other forecasters’ books.
How brands are using gaming personas to reach players effectively
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media
With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audience beyond the traditional gamers marketers might initially consider.
Only 42% of video game players categorize or label themselves as gamers, while 44% do not identify as gamers and 14% aren’t sure where they fall, according to a July 2023 Activision Blizzard Media gaming study via Toluna. This variation underscores the need to shift toward recognizing the broader, more diverse spectrum of players. Moving past a one-size-fits-all advertising approach requires that brands acknowledge the varied preferences and behaviors that define today’s gaming community.
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Privacy Sandbox Yellow Flags
You could read the 99-page quarterly update from the CMA, which must approve Google Chrome’s deprecation of third-party cookies. Or you can tune into our podcast this week, where we discuss the biggest issues the CMA has with the Privacy Sandbox. Among these issues: Will the CMA accept that the Privacy Sandbox could end up […]
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Pearls Before Swine by Stephan Pastis for Thu, 02 May 2024
Bonfire Of The Vulgar: Jeff Daniels Is ‘A Man In Full’
Jeff Daniels’ direction for portraying a profane Atlanta real estate developer in “A Man in Full” may have been to play this guy in the most vulgar way possible.
Is The Disclosure Of Streaming Subscriber Numbers Still A Thing?
Netflix is in an unusual, strong position versus nearly all the streamers out there – it recently said it would stop releasing subscriber data.
Why A Challenger Laundry Brand Used AI To Make Its Ads
Leaf is a UK-based challenger brand in the laundry space that sells dry laundry sheets. Not only does it need to get consumers to switch from liquid detergent, it also competes against giants like Procter & Gamble’s Tide. First, it tried the DTC playbook. The eco-friendly household and commercial cleaning product maker ran paid social […]
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