A report based on insights from TransUnion and Dentsu analyzes whether brand campaigns or direct-response campaigns drive more sales activity on Snapchat, and finds using both strategies is essential.
A Nonprofit Tried to Fix Tech Culture—but Lost Control of Its Own
Two ex-Facebook employees founded the nonprofit Integrity Institute to clean up tech platforms. Now it’s reeling amid fights on Slack and one founder’s resignation after an external HR investigation.
Google, OpenAI, HubSpot Execs Infuse AI Startup With Millions In Financial Backing
Maven AGI’s main goal at present is to build AI systems capable of human-level comprehension and logic across diverse business functions.
PayPal Builds Ad Business On Consumer Data
Data on millions of PayPal users should boost its new ad business run by Mark Grether, who formerly led Uber’s advertising group. At least that’s what the company hopes.
Pearls Before Swine by Stephan Pastis for Wed, 29 May 2024
Dentsu Boosts US, Worldwide Ad Outlook
“The year has started at a faster pace than previously anticipated, and we predict spend to maintain momentum in the second half of the year with major sporting events drawing global attention,” notes
Dentsu’s Will Swayne.
Dentsu’s Will Swayne.
Perion Shutters Content IQ, Its Made-For-Advertising Division
Laptop fans can rest a little easier. Some of the most notorious made-for-advertising websites on the internet are now no more. These sites had been operated for years by Content IQ, a so-called (and self-described) “digital-first media company” that also offered highly questionable monetization services. Citing findings from ad tech metadata startup Sincera, AdExchanger recently […]
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Morning Brew On Why It’s Sticking With Direct
Late last year, Morning Brew hired Sara Badler, a longtime programmatic advertising executive, as its chief commercial officer. Badler previously led programmatic monetization for Dotdash Meredith and The New York Times. But this move doesn’t mean that Morning Brew, which built its business on direct, is planning to change its approach to monetization. Programmatic is […]
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Embracing Incrementality: Navigating Post-Privacy Measurement Challenges
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor of bigger-picture analysis of marketing performance and a multi-methodology approach. Relying solely on MTA and MMM is not enough. There’s also a third method: incrementality. This […]
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Will The Trade Desk Become An Ad Net?; And Can Netflix Become An Ad Net?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tricks Of The Trade Desk Anxiety has been brewing among publishers since The Trade Desk’s most recent earnings report. CEO Jeff Green used the call as an opportunity to reframe TTD’s focus away from championing “the open web” writ large toward support of […]
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