Month: May 2024

Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. As a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms cut […]

The post News Orgs Are Done Begging For Ad Dollars appeared first on AdExchanger.

A big marketing myth is that people don’t shop in line with their values. There is no such thing as a consumer value-action gap. The real gap is what marketers know about people’s values.

TikTok’s share has soared 80%, while X platform has fallen by an equivalent amount in the past few years, according to new estimates from Guideline.

With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. No longer satisfied with being a hub for gamers, the company is looking to transform into a destination for all aspects of digital life — including advertising.

As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023. Marketers can purchase video ads through Roblox’s self-serve Ads Manager tool, and the company has also partnered with PubMatic to allow brands to programmatically purchase video ads on Roblox in the near future.

“Advertisers are keenly interested to constantly find new ways to put the brand in a different light — and I think this is pretty new and pretty different,” said Kyle Dozeman, PubMatic chief revenue officer for the Americas. “They’re already major believers in video; they’ve put a lot of investment into their video assets. Finding new ways to put those in front of consumers, and a different and kind of unique, very engaged consumer set, is pretty exciting for them.”

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Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.

The post StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads appeared first on AdExchanger.

When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world with more than 71 million daily users. Roblox has taken a slow approach to digital advertising. But today it’s taking a considerable […]

The post Roblox Breaks Into Programmatic appeared first on AdExchanger.

Blockchain analysis firm Elliptic, MIT, and IBM have released a new AI model—and the 200-million-transaction dataset it’s trained on—that aims to spot the “shape” of bitcoin money laundering.

The estimate, part of PQ Media’s annual U.S. and worldwide consumer media usage tracking study, however, projects it will rebound once again this year and for the foreseeable future.

The grocery giant’s head of retail media dishes on how innovative CPG companies are leaning into better messages.