The company is back in growth mode after losing ground in 2023 with a 5.9% organic decline including a drop of 6.7% in Q4. Q1 growth was led by a 54% gain in the company’s advocacy operations.
AdGPT Exits Stealth To Create AI-Generated Ads For SMBs
It’s like ChatGPT, but for ads. AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday. An advertiser can enter a URL into the AdGPT site, upload a brief or write a quick prompt, such as “I […]
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Infillion’s MediaMath Technology Powers A Revised Walmart DSP
Infillion’s integration with Walmart Connect will create the new Walmart DSP powered by the company’s MediaMath technology. Walmart DSP will help advertisers expand their media plans with cookieless
data, advanced formats and extensive audience and supply integrations and will leverage programmatic technology to drive performance.
data, advanced formats and extensive audience and supply integrations and will leverage programmatic technology to drive performance.
AI: Threat Or Opportunity? News Leaders Take Up The Topic At IAB
Managing AI, correcting misperceptions of news, and investing in new innovations were three of the subjects put before a panel of five leaders of name-brand news media.