Month: May 2024

Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted a video Tuesday claiming responsibility for leaking the documents to search expert Rand Fishkin. Azimi claims Google has been
misleading the world about its algorithms.

Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted a video Tuesday claiming responsibility for leaking the documents to search expert Rand Fishkin. Azimi claims Google has been
misleading the world about its algorithms.

Google allegedly used analytics code to collect personal information from a California resident who renewed her disability placard online.

HubSpot released earnings in May, suggesting the company’s CRM business could give Google a boost in market share across cloud services, marketing and advertising, making the deal even more appealing.

Agency holdcos continue to tout how AI is creating a new Golden Age for the ad industry, but anecdotal evidence is mounting that it may be a little more tarnished than that.

As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address the issue, Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan.

The post Inscape’s Founder Launches A New Venture For CTV Revenue Optimization appeared first on AdExchanger.

Dave Taylor, Chief Product Officer, Alliant

Recent legislation across several states signals a significant shift in the marketing and data privacy landscapes. As of May 2024, 17 U.S. states have passed data privacy regulations, with more on the way.

The fragmented data privacy reality that’s long been foretold is finally here for marketers. And with California’s landmark CCPA legislation settling into its fourth year and many more states rolling out similar legislation, brands and data providers across the industry face a growing risk of fines in the coming years.

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AGI follows the path of supercomputing. The software aims to perform any intellectual task a human can, including tasks it was not trained to do. The company also formed a committee to make
recommendations to the company’s board about safety and security, just weeks after dissolving a team focused on AI safety.

April’s ad spending rose 9.1% over the same month in 2023, according to just refreshed monthly data in Guideline’s U.S. Ad Market Tracker.