Month: May 2024

Today’s never-ending supply of new shows does not necessarily represent an embarrassment of riches for a “TV Blog” published five days a week.

Reach and addressability to connect brands to consumers without cookies may seem simple, but without multiple targeting options, prompting consumers to click on an ad can be complicated.

Thanks to a flaw in a decade-old version of the RoboForm password manager and a bit of luck, researchers were able to unearth the password to a crypto wallet containing a fortune.

The data management platform category – and the world around it – has changed a lot since 2006 when Andy Monfried, this week’s AdExchanger Talks guest, founded Lotame. The company, which turned 18 this year, came of age in an ecosystem replete with cookies and devoid of regulation. In early 2020, when Google first announced its […]

The post Lotame’s CEO Andy Monfried On The Company’s Next Phase appeared first on AdExchanger.

The US military aims to maintain its dominance by building autonomous attack drones that collaborate with humans and overwhelm defenses in swarms.

First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology.  However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […]

The post RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC You Later Direct-to-consumer brands are struggling across the board.  And the latest example is Ampla – a debt lending service that specializes in the DTC economy. The VC-backed startup is now struggling financially, The New York Times reports. It’s looking for a […]

The post The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers appeared first on AdExchanger.

Brands have used events as a way to generate consumer interest in their products for years. From temporary shop-in-a-shop concepts to large tentpole events, marketers now have a wide assortment of event-focused tools at their disposal. As new event strategies continue to emerge, Digiday+ Research looked at the current events landscape by conducting a survey of 174 marketing professionals and by collecting data on influencers’ social media posts about brand events.

Digiday found that publisher-hosted events are becoming a particularly useful marketing opportunity for brands since many publications plan to build their events businesses in 2024.  Events took a hit during the height of the pandemic when stay-at-home orders eliminated publishers’ ability to host large, in-person gatherings. However, in the first quarter of 2024, slightly more than half of publisher respondents (52%) told Digiday they would focus at least a little on growing their events business in the next six months.

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Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. 

The third leg of the so-called triopoly used its upfront debut earlier this month to make a splash, adding glitz to its usual data-focused pitch to advertisers. And just last week, Amazon held its annual Amazon Publishers’ Summit where the company revealed new products and an updated cleanroom as well as its advertising ID offering, Signal IQ. The company may be competing more actively with Meta and Google with the rollout of Performance+, Amazon’s answer to Google’s Performance Max and Meta’s Advantage+.

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What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben and Lazara Martin, and their three boys.

Since 2020, the couple has racked up nearly 8 million followers across social media, boasting family-friendly content to strike deals with brands like Huggies, Flexcar and Applebee’s. But even as the influencer and content creator landscape continues to grow, changes in platform algorithms, the looming TikTok ban and more put pressure on creators.

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