Month: June 2024

Apple rejected an AI partnership deal with Meta due to privacy concerns, intensifying the ongoing rivalry between both companies, according to Bloomberg.

The American Privacy Rights Act “would mandate an extreme anti-consumer, anti-advertising, and anti-data privacy regime,” prominent ad organizations are telling Congress.

Three months after rolling out the beta to users in the U.S., Canada and Japan, Meta has invited Threads users in over 100 countries to turn on sharing to the fediverse, a hub of federated social
networks that coexist on a shared protocol, marking a new decentralized path forward for mainstream social media.

Amazon has asked a judge to dismiss claims that it violates Prime Video users’ privacy by allegedly sharing information about their online video viewing.

Digiday Media is pleased to announce the 2024 Future Leader Award winners.

Representing brands, agencies, retailers and publishers, this year’s winners are not just focused on sustainability and social impact, but have also significantly contributed to their companies’ success. Their innovative and creative strategies have propelled their respective organizations forward, inspiring others in the industry. These leaders, with their expertise across multiple disciplines, demonstrate strong leadership qualities and the ability to cultivate and develop their teams.

For example, Ian Robinson, director of partnerships for New York Times Advertising, was instrumental in shaping a multi-million Michelob Ultra collaboration with The Athletic and The New York Times to elevate women’s sports. The partnership tapped into relevant cultural moments while driving an overarching message around sports equity. Robinson led explorations into new formats for editorial attribution, unlocking publication firsts along the way, such as the first organic editorial attribution of a brand on the homepage of The Times and the first editorial attribution of a brand in organic social channels. This strategic vision, ability to navigate technical discussions and dedication earned Robinson the title Digiday Future Leader in the publisher category.

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In an era of streaming, there is no one size fits all. Some people stream content with family to watch the Iowa and South Carolina showdown during the NCAA Women’s Championship Game. Others might binge-watch Season 2 of FX’s ‘The Bear’ alone on a weeknight or meet up with friends to watch ABC’s ‘The Bachelor’ for the final rose ceremony. 

How people watch content changes when streaming solo versus as a family or within another community dynamic. While in transit to work, someone might prefer short, snackable episodes but enjoy long-form, lean-back cinematic content on weekends. 

Traditional appointment viewing has transformed into convenient always-on viewing on viewers’ preferred screens and platforms. 

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While another Nielsen suit against HyphaMetrics still is pending, the startup says the first suit’s dismissal vindicates its stance that its methodology does not infringe on Nielsen’s patents and it
plans to deploy a national U.S. panel later this year.

Among other tasks WPP Open for B2B will help marketers accurately identify and engage buying groups-a process that the firms say has been less than optimal in the past.

HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the role of CEO, which she previously held between 2019, when she co-founded the company, and early 2023 when Wilson took the reins.

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