Less BS, More Facts, Some Opinions
Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him when I suddenly exclaimed, “Well, would you look at that!” This is what I was reacting to: While waiting for […]
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The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […]
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Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.
The post Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends appeared first on AdExchanger.
After weeks of getting their proverbial ducks in a row, the chief investment officers of several major media agencies, have quietly begun to cut deals with the bigger media players selling their wares in this upfront marketplace. But it’s been a long time coming this year. Why? It’s a buyers’ market apparently — at least according to buyers.
“This is the slowest developing marketplace that I’ve seen in probably 20 years,” said one buyer who declined to speak for attribution due to client sensitivities — as did the other investment execs. “Every time it’s a buyers market, there’s a slower pace to the marketplace.”
Added another head of investment: “There needs to be an acceptance by partners that they’re not going to get the cost that they maybe were planning on prior to the upfront. There’s a come to Jesus moment for them that needs to happen, and then they realize, ‘If I don’t get going soon, I may lose a lot of [dollar] volume.’ And that’s really being caused by an influx of supply in the streaming space.”
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As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side.
Whether it’s developing proprietary media and analytics applications or establishing a wider practice to guide the AI and ethical areas of their campaigns, various agencies specializing in commerce, innovation and media are incorporating these tools into their strategies.
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Today’s teens and twentysomethings are far from passive audiences. In fact, they’re pretty opinionated about the video landscape.
At this year’s VidCon — the annual Comic-Con for the digital creator crowd — more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.
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There’s growing dissonance between Big Tech and Big Music.
As AI giants and startups roll out new features for AI-generated music, record labels are taking their fight to court with two new lawsuits over copyrighted content.
Last month was marked by a flurry of announcements from industry giants and startups alike. The same week Universal Music Group and SoundLabs revealed an AI vocal plug-in for artists using their own voices, the tech startup Futureverse began an alpha launch for Jen, an AI music model trained on dozens of licensed music catalogs. Other recent generative AI updates include Google’s DeepMind announcing a new tool for making video soundtracks, and ElevenLabs debuting a new text-to-audio app and Stability AI releasing a new AI sound generator.
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Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking ball for publishers and another lever for Google’s advertising dominance. The difference? There’s now even more proof to back it up.
Ad execs might be tempted to throw in the towel. Yet, many aren’t giving up. They’ve invested too much time, money, and effort in building tech for Google’s alternatives to let cynicism turn into apathy. Besides, it seems Google is at least extending them an olive branch — or rather a twig.
Consider this: Google hired an ad tech veteran to help with partnerships around its Privacy Sandbox the same month it delayed killing cookies for the third time in four years. If that doesn’t sway skeptics, Google is also working with the industry to establish a clearer timeline for the cookie phase-out. And, last but by no means least, ad tech execs are actually getting time with Google engineers — actual engineers — to talk about all things Sandbox.
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