Month: June 2024

The term “social media” has evolved over the years, as advertisers jumped at a chance to better target audiences, at a low cost, with measurement tools that those who dabbled in linear TV could only dream of having. Marketers moved their budgets accordingly.

And the landscape looks different even now — the channels are fragmented, making reach less defined. Misinformation has also entered the chat and some of these social media channels have had to reckon with how their feeds foster bad behavior. The platforms have also had to answer some difficult questions: How do these channels weigh the responsibility of being a publisher, without taking credit for being so? How do these channels monitor the conversations in the rooms that they created?

Whether explicitly or implicitly addressing these questions head-on, some social media channels seem to be distancing their identity from “social media networks” to play up the positive aspects of their channels for users and ad spend. Marketers’ dollars are already harder than ever to attract, and they become even more so in a difficult international news cycle and a potentially contentious U.S. presidential election.

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Following accusations of inappropriate contact with a minor, the downfall of prominent livestreamer Guy “Dr Disrespect” Beahm has rocked the gaming world. Some sponsors and business partners have already cut ties with the embattled creator — and as more evidence of his misconduct comes out of the woodwork, this trickle is poised to become a deluge.

Here’s a quick recap of the scandal, in case you live under a gaming rock. In June 2020, the livestreaming platform Twitch banned Beahm for violating its code of conduct, with all parties declining to disclose more information about the breach. Shortly after, Beahm moved his livestreaming operation to YouTube, where he has since accrued a following of over 4.5 million. Despite consistent speculation, the specific cause of Beahm’s ban remained hidden for almost four years.

On June 21, 2024, former Twitch account director of strategic partnerships Cody Conners ended the speculation by posting a tweet implying that Beahm’s ban was the result of the streamer sexting with a minor via the platform’s internal messaging system. On June 25, Bloomberg published a report verifying the claim. Later that day, Beahm posted his own statement on Twitter admitting that the reports were true.

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Those expensive, ’80s-era wide-shouldered suits could not be more off-brand for what became Jobs’ marketing vision of “radical simplicity.”

Apple rejected an AI partnership deal with Meta due to privacy concerns, intensifying the ongoing rivalry between both companies, according to Bloomberg.

The American Privacy Rights Act “would mandate an extreme anti-consumer, anti-advertising, and anti-data privacy regime,” prominent ad organizations are telling Congress.

Three months after rolling out the beta to users in the U.S., Canada and Japan, Meta has invited Threads users in over 100 countries to turn on sharing to the fediverse, a hub of federated social
networks that coexist on a shared protocol, marking a new decentralized path forward for mainstream social media.

Amazon has asked a judge to dismiss claims that it violates Prime Video users’ privacy by allegedly sharing information about their online video viewing.

Digiday Media is pleased to announce the 2024 Future Leader Award winners.

Representing brands, agencies, retailers and publishers, this year’s winners are not just focused on sustainability and social impact, but have also significantly contributed to their companies’ success. Their innovative and creative strategies have propelled their respective organizations forward, inspiring others in the industry. These leaders, with their expertise across multiple disciplines, demonstrate strong leadership qualities and the ability to cultivate and develop their teams.

For example, Ian Robinson, director of partnerships for New York Times Advertising, was instrumental in shaping a multi-million Michelob Ultra collaboration with The Athletic and The New York Times to elevate women’s sports. The partnership tapped into relevant cultural moments while driving an overarching message around sports equity. Robinson led explorations into new formats for editorial attribution, unlocking publication firsts along the way, such as the first organic editorial attribution of a brand on the homepage of The Times and the first editorial attribution of a brand in organic social channels. This strategic vision, ability to navigate technical discussions and dedication earned Robinson the title Digiday Future Leader in the publisher category.

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In an era of streaming, there is no one size fits all. Some people stream content with family to watch the Iowa and South Carolina showdown during the NCAA Women’s Championship Game. Others might binge-watch Season 2 of FX’s ‘The Bear’ alone on a weeknight or meet up with friends to watch ABC’s ‘The Bachelor’ for the final rose ceremony. 

How people watch content changes when streaming solo versus as a family or within another community dynamic. While in transit to work, someone might prefer short, snackable episodes but enjoy long-form, lean-back cinematic content on weekends. 

Traditional appointment viewing has transformed into convenient always-on viewing on viewers’ preferred screens and platforms. 

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