Month: June 2024

While another Nielsen suit against HyphaMetrics still is pending, the startup says the first suit’s dismissal vindicates its stance that its methodology does not infringe on Nielsen’s patents and it
plans to deploy a national U.S. panel later this year.

Among other tasks WPP Open for B2B will help marketers accurately identify and engage buying groups-a process that the firms say has been less than optimal in the past.

HyphaMetrics CEO Chris Wilson stepped down after just a year and a half. Company President Joanna Drews is resuming the role of CEO, which she previously held between 2019, when she co-founded the company, and early 2023 when Wilson took the reins.

The post What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen appeared first on AdExchanger.

The European Union has issued competition charges against Microsoft, accusing it of illegally linking Teams with Office.

MoviePass, which had filed for bankruptcy, now says it is profitable. Subscribers pay a monthly fee for 1 to 3 movies a month and get free credits to watch more movies if they watch ads before the
movie starts.

“Brats” was the third most-watched movie in streaming for the week. “St. Elmo’s Fire” was ranked ninth.

Microsoft Advertising will expand its collaboration with global media measurement and optimization platform IAS to support all its owned-and-operated inventory and direct partnerships.

Disney was the leader in Nielsen’s ‘Media Distributor’ measure at 11.4% share, with Fox up to 6.4%, driven by viewing increases at Tubi TV and Fox News Channel. The Media Distributor Gauge measures
total TV usage by calculating all viewing from a media company’s platforms and networks.

Cannes is where deals get done – and sometimes don’t get done. MediaMath knows this all too well. In Cannes last year, MediaMath was in the midst of furiously attempting to get itself acquired, a final lifeline before having to go out of business. Those negotiations ended up falling apart and MediaMath went bankrupt one week […]

The post MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell appeared first on AdExchanger.