Month: June 2024

The US government vowed to crack down on the sale of illegal nicotine vapes. They only got cheaper, fancier, and more potent.

Another Cannes Lions is in the books. If last year’s event felt like the best to date, this one felt even better. The challenges facing digital advertising feel bigger than ever, however. We’re still grappling with entrenched but unfounded fears that prevent marketers from supporting premium publishers. And media quality concerns threaten to turn partners […]

The post The Best Of Cannes 2024: Key Moments And Trends For The Year Ahead appeared first on AdExchanger.

Generative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue.

The post Robots.txt Can’t Fight Generative AI; Streamers On The Margins appeared first on AdExchanger.

Wimbledon means strawberries, celebrity crowd sightings and Centre Court meltdowns. It also means an opportunity for marketers to catch the eye of viewers and casual audiences drawn to the most prestigious event in tennis.

Sports tentpole events have been cited as one of the main drivers behind rising ad spend this year in reports by IPG’s Magna and GroupM, and last week’s Cannes Lions festival was dominated by sports stars and sports marketers. Though the Olympics and Euros will take much of the limelight, marquee moments like Wimbledon are also worth keeping an eye on.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Subscribe: Apple Podcasts • Stitcher • Spotify

Making the digital advertising ecosystem more sustainable has been a burgeoning topic for the past couple of years, but the biggest excuse that’s been holding back companies from making moves to actually reduce carbon emissions is the lack of standards around measuring emissions in the first place. 

But the Global Alliance for Responsible Media (GARM) and Ad Net Zero aimed to remedy those concerns with its Global Media Sustainability Framework, launched ahead of the Cannes Lions Festival earlier this month. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Linda Yaccarino was a whirlwind at Cannes Lions this year. From villa interviews in the hills to celeb chats on the Croisette, yacht hangouts in the marina to pitching advertisers in X’s (formerly Twitter) plush Carlton suite — she, it seems, was everywhere. It was quite the contrast from last year when she was a no-show as X’s newly appointed CEO.

Her bustling week on the Côte d’Azur perfectly summed up her tenure so far at X: busy, flashy, but ultimately predictable and elaborate.

There were no clear signposts guiding visitors to X’s 278-meter-squared suite at the Carlton, with its grand balcony and picturesque garden views — albeit it is understood that X’s suite was listed on the public list in the lobby. Still, X’s delegation maintained a low profile — a fitting approach considering Yaccarino’s high-profile first year at the helm has been one of the industry’s biggest stories.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Any hope of Oracle’s advertising division continuing under new ownership is fading fast, as the company’s bosses show zero interest in selling it off. They’re done with advertising, leaving its executives to face the fallout.

Digiday understands several hundred layoffs were involved in Oracle’s advertising division’s closure, with the majority of those staffers learning of the plans when they were announced publicly during the tech company’s latest earnings call earlier this month.

The layoffs actually started last week — many of the impacted workers were not informed of the decision to close the unit until the corporation’s June 11 earnings call, according to one Digiday source — leaving a skeleton crew with just two weeks’ notice before they’re also gone. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

While publishers are attempting to quell marketers’ concerns about the state of the open programmatic ad market, the buy-side is indicating that there are bigger factors at play that are contributing to their lost appetite than just MFA and fraud scares alone.

A study from Adobe (which surveyed 2,841 marketers between Feb. 27 and March 7 in the U.S., Australia, France, Germany, India, Japan and the U.K.) found that fewer marketers are feeling prepared for third-party cookie deprecation than in years prior, with nearly half (49%) of their marketing strategies still reliant on third-party cookies. This is despite the fact that up until April, it looked like Google was finally going to close the cookie jar this year once and for all.

“People are not feeling more ready. They’re feeling considerably less ready than they were two years ago, which is a little bit odd [considering] that people have supposedly had two years to prepare,” said Ryan Fleisch, senior director of product marketing at Adobe. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Lauren’s opening ceremony uniforms are not “interesting or modern, but in theory, it’s souvenir wear — expensive souvenir wear,” says preppy fashion expert.

Major record labels on Monday sued the artificial intelligence companies Suno and Udio for allegedly using copyrighted material to train their services.