Meta is testing a new creative option on Facebook Reels that takes an advertiser’s proposed content and automatically suggests a top-performing variation before posting.
Ad Industry Blasts Possible Nationwide Ban On Behavioral Advertising
The most recent iteration of the American Privacy Rights Act, released late last week, would prohibit businesses from serving targeted ads to consumers based on their activity across sites and apps.
Apple May Add Meta To Its AI Roster In Unlikely Deal
Apple is reportedly considering partnering with tech rival Meta to integrate the social media giant’s generative AI model into Apple’s new AI system for iPhones, according to “The Wall Street
Journal.”
Journal.”
‘Inside Out 2’ Bangs Out Another $100M In Week 2
“Inside Out 2” has become the first animated movie ever to post $100 million or more in its second week of release, joining a group of seven movies to earn $100 million or more in their first and
second weekend of release. It is also well on its way to gross over $1 billion overall globally, totaling $724 million ($355.2 million domestically and $369.2 million internationally) in two weeks of
release so far, according to Comscore.
second weekend of release. It is also well on its way to gross over $1 billion overall globally, totaling $724 million ($355.2 million domestically and $369.2 million internationally) in two weeks of
release so far, according to Comscore.
X To Add Paywall For Live Streaming
The addition of a paywall for live streaming would make X the only social platform to charge for this service.
WPP Is Cannes Creative Company Of The Year
WPP won 160 Lions including 6 Grand Prix, 27 Gold, 43 Silver and 83 Bronze. Omnicom ranked second in the category and Interpublic Group was third.
Rethink Wins Grand Prix, Independent Network Of Year At Cannes
The agency also won the 2024 Cannes Lions Independent Agency of the Year.
Google Software Engineers Can Take A Nap While Software Solves Problems
Google uses the code and reasoning capabilities of LLMs to replicate human behavior and identify and demonstrate security vulnerabilities. The “Naptime” name refers to software engineers being allowed
to take naps while the software helped to solve problems.
to take naps while the software helped to solve problems.
NYT’s Joy Robins On Returning To Programmatic, Keeping Things Premium And News Avoidance
Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad platforms, ad tech vendors, brands, retailers and traditional publishers, including The New York Times, busily buying, selling and striking deals in the sunshine. […]
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Reflections and revelations: Cannes ad execs confront responsibility amid industry chaos
Responsibility isn’t usually a strong suit for ad executives at Cannes, but this year, it took center stage. Whether on stage, in lavish hotel suites or lounging on yachts, these execs were unusually introspective about the future. Perhaps it was the sea air and bottomless champagne that turned them all into philosophers.
“No one has an effing clue how to figure out a way out of this mess we’ve created,” said the CEO of an ad tech company, who exchanged anonymity for candor. “And they don’t have a clue because there are billions of dollars at stake if that mess goes away.”
The mess they’re talking about is ad tech, but it could just as easily apply to the wider advertising industry at large.
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