Month: June 2024

The Recording Industry Association of America and record labels allege that the leading AI music generators trained on their artists’ work without permission.

Famed toy retailer Toys”R”Us this morning released what it is touting as the “first-ever brand film” using OpenAI’s text-to-video tool Sora, but readers of this column actually got to preview some of
it — albeit a typographically incorrect one — even before it was a gleam Nik Kleverov’s eye.

In 2007, then-Commissioner of NYC DOT Janette Sadik-Khan first envisioned a city that valued people over cars.

A recent ARF report says 6% of U.S. households watch TV “exclusively” on mobile devices — a million more than in 2022.

Growing up in rural southern Italy, town festivals honoring various saints or traditions were a recurring delight. My grandfather or uncle would always take me and, without fail, buy me a special bag of candy unique to these fairs. I enjoyed some of the sweets, but others weren’t to my taste, and I still recall […]

The post Media Buying Doesn’t Have To Be A Mixed Bag appeared first on AdExchanger.

AI requires a lot of power – much more than anyone had anticipated in the past, it seems. Here’s what companies with a focus on AI, especially Microsoft, are doing about it.

While Google’s latest delay in deprecating third-party cookies in Chrome might offer some reprieve for teams still behind on post-cookies prep, it also underscores the intricate landscape of digital advertising. The delay, attributed to “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers” in a recent Digiday article, emphasizes the need to map the post-cookies landscape.

More than half of marketers are unprepared for a future without cookies — threatening an estimated ad revenue dip of up to 70% — and they’re seeking solutions to fill the gap cookies will inevitably leave. However, forward-looking teams are now using the extended timeframe to further prepare for the end of third-party cookies instead of waiting until the last minute. They’re auditing and testing their current setups, analyzing multiple post-cookie solutions and focusing more on first-party data. 

Teams are auditing business functions to identify those most reliant on cookies

Conducting a third-party cookie audit can help maintain a competitive advantage. By better understanding current cookie profiles, marketers can strengthen their flexibility for whatever lies ahead.

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Disney expands its audience graph and clean room tech to Latin America, marking the first time it’s available outside the US. The announcement precedes the launch of Disney+ with ads in Latin America.

The post Disney Expands Its Audience Graph And Clean Room Tech Beyond The US appeared first on AdExchanger.

They might not be a perfect match, but a list of upcoming Netflix shows has a familiar air.