That’s what the founders of Gut, Anselmo Ramos and Gaston Bigio told an audience at Cannes last week. A single word can also be a person’s superpower.
EU says Apple’s App Store Is in Breach of Rules
Apple has been warned that its App Store is in breach of EU rules, and has backtracked on plans to roll out AI tech in Europe over regulatory concerns.
The Eternal Truth of Markdown
An exegesis of the most ubiquitous piece of code on the web.
The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPO M&A The Cannes Lions festival is always a splashy week, and this year the much-derided SSP category found itself in the middle of the action. On Friday, Adweek reported that Sonobi is up for sale – it has been for sale since […]
The post The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue appeared first on AdExchanger.
Under the skin of sunscreen challenger brand Vacation’s email newsletter strategy
Email newsletters aren’t really part of anyone’s beachside fantasy. But for sunscreen brand Vacation, email has been a key ingredient of its marketing strategy since the company was founded three years ago.
“It’s been a big part of what we do from the start,” co-founder Lach Hall told Digiday.
The newsletters each bear the hallmarks of the brand’s distinctive art direction, which borrows heavily from ’80s resort travel aesthetics and depicts a kind of Piña colada utopia where it will always be Saturday, the cocktails are always chilled and everybody owns a jet ski.
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Why the ‘year of gaming’ might be the ad industry’s next ‘year of mobile’
At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.”
Longtime ad industry observers are likely familiar with the much-vaunted “year of mobile.” From 2012 onward, marketers trumpeted mobile advertising as the next great shift in the industry landscape — even as the “year of mobile” itself kept getting pushed back. At the end of the day, there was never a definitive year of mobile, it was more years — a steady, gradual shift toward mobile advertising becoming a standard part of just about every brand’s marketing budget.
These days, marketers are bringing the same energy to gaming advertising, for better or worse.
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WTF is the Private Aggregation API in Google’s Privacy Sandbox?
Google’s Privacy Sandbox may be a bit stuck in the mud. Not only has the company postponed its own third-party cookie deprecation plans — again — but the U.K.’s Competition and Markets Authority has identified a whole host of concerns with Privacy Sandbox’s post-cookie proposals.
However. One Privacy Sandbox proposal that does not seem to have earned the regulator’s ire is the Private Aggregation API. Paired with Privacy Sandbox’s Shared Storage proposal, the Private Aggregation API stands to provide a means for marketers to receive reports on the audiences served their ads across sites while withholding individual-level reporting, as broken down in the video below.
“The Private Aggregation API is really going to help us answer quite a few questions, one of the most important being reach and frequency,” said Michael Bauer, vp and group director of data & analysis at Digitas North America.
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What you missed at Cannes Lions 2024
As you settle back in to your week, here’s a recap of what you might’ve missed from Cannes Lions 2024 across our coverage areas:
Media
- Publishers’ top tips for pitching advertisers at Cannes
- Why Dow Jones CMO Sherry Weiss is focused on AI
- Publishers at Cannes chase ad dollars surrounding women’s sports
Marketing
- Investment bankers and private equity firms turn up en masse
- Sports hold full court at Cannes Lions 2024
- Sugar23 pitches marketers on production in Cannes
- NFL CMO Tim Ellis on its global expansion
- Laurie Lam, chief brand officer for e.l.f. beauty on shock-based marketing
- OpenAI believes AI development is a ‘shared responsibility’
- How Uber Ads is tackling programmatic challenges and AI innovations
- What Spotify’s push into video could mean for its ad business
- Why commerce media networks are making a bigger play at Cannes Lions 2024
- At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban
- Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones
- Cavel Khan, chief growth officer at Group Black, on the importance of reaching Black and diverse audiences at scale
- Tressie Lieberman, CMO of Yahoo, spoke on not underestimating the power of consumers as influencers
- Hilton CMO Mark Weinstein says the ‘hot air’ AI hype cycle isn’t over yet
- GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media
- Mark Kirkham, CMO, PepsiCo international beverages chats about generative AI use
- How tackled their evolving role amid AI and growth challenges
- LinkedIn eyes B2C marketers as it looks to increase ad dollars
- Michael Lacorazza, CMO, US Bank talks financial media networks
- Jim Mollica, CMO of Bose, spoke on networking at Cannes
- Cannes Lions 2024 was the festival of creators
- Jean-Paul Jansen, CMO Mars petcare, North America spoke on the company’s data strategy for category storytelling
- Matt Wauserlauff, co-founder and CEO of Blockboard (Digiday’s Cannes coverage sponsor) spoke on the marriage of generative AI and blockchain technology
- Jenny Lewis, CMO of The Knot, on Cannes Lions 2024
Future of TV
- Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Media Buying
- Why influencer agencies drew attention at Cannes Lions
- Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
- David Jones on The Brandtech Group’s plan for generative AI
- Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
- Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
- Inside Publicis Groupe’s closed-door Cannes AI push
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Esports team Evil Geniuses is rebranding in a bid to un-tarnish its reputation
Prominent esports team Evil Geniuses announced a rebrand on June 20. The goal: to help move the company past a series of scandals that shook fans’ confidence in its brand in 2022 and 2023.
Founded in 1999, Evil Geniuses (often referred to as EG) came under the ownership of private equity firm PEAK6 in 2019, winning championships in esports such as “Dota 2” and “Valorant” along the way. Though Evil Geniuses boasts a social following in the hundreds of thousands, its reputation took a hit in 2022 and 2023 following reports that the team had ignored some players’ mental health struggles and requested its “Valorant” team take a pay cut shortly after winning the game’s world championship.
In August 2023, former CEO Nicole LaPointe Jameson, who had become a focal point of much of the controversy, stepped down from her role at the company.
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At Cannes, publishers attempt to quell marketers’ open programmatic apostasy
Not that programmatic was ever really the belle of the Cannes Lions ball, but picture the situation this year: shrinking ad budgets in the open programmatic marketplace, the MFA controversy blowing up, domain spoofing concerns, Google delaying third-party deprecation (again). The list goes on.
Media execs hold close that they need to foster more direct sales, and took this week to do so in the South of France — schmoozing over rosé and concerts on the beach in casual encounters that they hope will pay off in signed contracts with advertisers later this year.
But they, too, concede that programmatic advertising remains a meaningful revenue stream for many of their businesses. And with publishers reporting a gradual undercurrent of media dollars shifting away from the open marketplace in favor of programmatic guaranteed deals and PMPs, addressing the above concerns with marketers was almost just as important as the creative conversations happening along the Croisette this year.
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