Month: June 2024

The impact of social media and social commerce on marketing in the last three years is about as significant as digital’s impact on media over the last 30 years. Just about every marketer and agency realizes that the purchase funnel just doesn’t work the way marketing schools have taught it since the 1970s.

Recent Omnicom research confirms that there’s a generational shift happening. Today, the gap of distinction between marketing to a 20-year-old and a 30-year-old is almost as wide as between a 12-year-old and a 50-year-old. Particularly around younger generations, the, er, influence of influencers and creators is undeniably powerful. Growing in power alongside this reality is the rise of the influencer agency.

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At this year’s Cannes Lions Festival of Creativity, it’s no surprise AI was le sujet de la semaine, with cocktail conversations along the Croisette that ranged in strength from hype as potent as absinthe to the more modest hypothetical rosé. But there was enough buzz to make even the most sober points seem like chatbot-worthy hallucinations.

For the second year in a row, generative AI was a main theme at Cannes Lions 2024. Conversations have matured since Cannes Lions 2023 — from early questions about AI’s role in marketing to newer explorations of practical applications — but advertising execs still noticed an excess of AI jargon.

Some saw AI news at Cannes Lions 2024 as focused on future AI commitments. Others note marketers privately admit to being overwhelmed by options and also still underwhelmed by results. There are also outstanding questions like who should own AI inside a company — and who owns the budget.

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“Inside Out 2” has become the first animated movie ever to post $100 million or more in its second week of release, joining a group of seven movies to earn $100 million or more in their first and
second weekend of release. It is also well on its way to gross over $1 billion overall globally, totaling $724 million ($355.2 million domestically and $369.2 million internationally) in two weeks of
release so far, according to Comscore.

Two very unlikely clients each earned a Cannes Lions Grand Prix at last week’s festival.

Ouna, a Hebrew reference from the Israeli-based company, translated into English means a “lobe of the brain.” It represents the company’s push into AI supported by research.

TikTok is expanding its in-app travel recommendation features for locations like New York, Boston and Texas. With an Apple Maps integration, TikTok is further cutting into the business of Yelp and
Google Maps.

The mobile app developer Tilting Point has agreed to pay $500,000 to settle charges that its SpongeBob:Krusty CookOff app collected data from minors.

The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […]

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