Month: June 2024

The Trade Desk disabled access to Yahoo’s video inventory across the open market on June 17 in a dispute over how the latter labels its media inventory, and while negotiations are ongoing, further repercussions are in prospect.

It’s the latest stage in a months-long dispute in which The Trade Desk’s marketplace quality team is dissatisfied with Yahoo’s declaration of its video advertising inventory as in-stream when sold via open marketplaces.

The industry’s largest independent demand-side platform maintains Yahoo’s approach to labeling in-stream ad inventory does not comply with the latest industry standards; rather, they interpret its definition as more akin to “accompanying content”— ad inventory that commands less of a premium price tag.

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Profits among six large legacy media companies declined to $17.2 billion in 2023 from $37.3 billion in 2018.

The focus is on so-called “swing” voters’ use of TV-video platforms as a clue in what polls say will be a close election.

The most likely viewers are people who typically watch live television on cable, satellite or telecom services.

A court declined to hear an appeal by six Google users who want to proceed with claims centered on the company’s real-time bidding system on Thursday.

The partnership spawned an exclusive collection of bags, sweaters, accessories and more that were inspired by Suna Fujita’s ceramic creations.

Sibling agency PHD was second ranked and Germany’s Mediaplus was third.

Meta’s plans to use personal content posted by Facebook and Instagram users to train algorithms suggest our digital histories are being repackaged to teach AI about—and how to mimic—humanity.

Spotify has rolled out a new feature that allows all podcasters, including those not hosted by the company, to upload video versions of their programs.”We are at this inflection point,” said Piper at
the company’s NewFronts presentation in May, “where users are viewing more and more content visually as well as video.”