Before Smartphones, an Army of Real People Helped You Find Stuff on Google
Not too long ago, services like GOOG-411, 118 118 and AQA used actual humans to answer questions with witty responses and encyclopedic knowledge. Today’s search engines could learn something.
Cannes Lions, Generative AI Edition
Ad tech already came for media agencies; now it is coming for creative agencies. At the Cannes Lions festival in France this week, where the AdExchanger team recorded our podcast, agencies and platforms contemplated a future in which generative AI is part of the creative process. Major platforms, from Google to Amazon to Yahoo, are […]
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Video Currencies Are Making Waves At Cannes Lions
If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival.
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Comic: An ID Bridge Too Far?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Playing Palais Politics; Can X Win Back Big Brands – Or Anyone Else?
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.
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Cannes Briefing: Sports hold full court at Cannes Lions 2024
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Sports at Cannes? Old news. They’re like peanut butter and jelly — they just go together. Normally, the festival takes place alongside mega events like the World Cup, where the ad industry’s elite sip rosé and munch on canapés, chatting about it all. But this year? Sports aren’t just a sideshow; they’re taking center stage.
And they’re everywhere.
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HR and marketing are more connected than they used to be
This story was originally published on our sister site, WorkLife.
Traditionally, HR and marketing operated in silos, with HR focused on responsibilities like recruitment, compliance and employee well-being while marketing was concerned with functions such as brand promotion and customer engagement.
But a highly competitive job market and the rise of employer branding have necessitated a closer collaboration between the two. This, as companies have come to see their employees as the ultimate brand ambassadors — something that requires consistent, strategic messaging internally and externally.
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Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024
One of the most lucrative shopping holidays for publishers’ affiliate commerce businesses, Amazon Prime Day, is approaching.
Commerce publishers saw higher conversion rates, order volumes and revenue year over year during last year’s two-day sales event. But Condé Nast, Gallery Media Group and She Media aren’t relying on last year’s strategies to maximize the revenue potential of next month’s shopping holiday — especially after all of the changes made to their commerce affiliate businesses since then.
While Amazon hasn’t announced an official date for Prime Day this year, some publishers claim they are preparing for the sale to go live in July.
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Digiday Podcast at Cannes: Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones
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Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year’s Cannes Lions festival. Notably, there’s been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks.
“This last year has been about moving off-platform. So now, we’re making our data available on an aggregated, anonymized basis to other media platforms,” said Instacart CMO Laura Jones.
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