Less BS, More Facts, Some Opinions
Verve strikes again. This time, Verve, the mobile ad tech holding company (which until recently went by Verve Group), snapped up Jun Group, a mobile video and gaming ad business, for $185 million, the companies announced on Tuesday. It was a fortuitous deal for Verve. Advantage Solutions, the commerce tech company that owned Jun Group, […]
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United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […]
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Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it’s risky to hyperfocus on sales and purchases at the expense of brand advertising.
The post What TV Advertisers Need To Know About Outcomes appeared first on AdExchanger.
SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs are packaging CTV inventory into curated, omnichannel deals. But sometimes that CTV inventory is attached to less desirable content or has been […]
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Another Cannes Lions is almost behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian for pushing for change […]
The post The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk appeared first on AdExchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Eye For IDs Amazon launched a new ad product called Ad Relevance yesterday. It’s part of the same product suite as Amazon’s Performance+, which means the platform AI oversees campaign optimization and placements. Though, unlike Google’s Performance Max, Amazon Performance+ reports impression […]
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In all his years of coming to Cannes, ad veteran and CEO of the BrandTech Group, David Jones, has never had investor meetings. This year, that’s a whole different story. He’s got two on the books, but it could’ve been 20.
“The presence is huge this year,” said Jones.
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Saudi Arabia has bought its way into just about every facet of gaming and esports.
In 2022, Savvy Games Group, the gaming arm of Saudi Arabia’s government-controlled Public Investment Fund (PIF), announced plans to invest $38 billion to transform Saudi Arabia into a global gaming hub. Two years later, the country is well on its way to accomplishing that goal.
Over the past year, esports industry observers have focused much of excitement — or criticism, depending on who you ask — on flashy Saudi megaprojects such as the Esports World Cup and the gaming portion of Qiddiya, Saudi Arabia’s planned entertainment city. But the reality is that Saudi Arabia’s holdings in gaming go much further and deeper.
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As Discord heats up as a marketing channel for game publishers, the platform has undergone a rebrand in a bid to bring more brands and marketers into the fold.
Discord’s brand refresh, announced on May 29, included now using a darker shade of purple and creating a new app developer kit intended to make it easier for developers to integrate their games and apps directly into Discord. It also included the rollout of Quests, or limited-time advertisements that encourage users on Discord to play and share specific games in exchange for in-game rewards.
“Going through this process was not just a bunch of marketers sitting in a room,” said Mike Polner, Discord’s global head of marketing. “We spent a lot of time talking to people who use Discord, and the consistent theme that really came up was, ‘How do you use Discord, and what are you using it for? What can we make better?’”
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