Month: June 2024

Students and young workers from more than 120 universities have pledged to refuse work at Google and Amazon until the Israeli contract is dropped.

The health agency is making a big impression outside of its wheelhouse with awards in film, entertainment and other mainstream categories.

Threads has officially launched its API, according to an announcement at Cannes Lions. The update will help developers create new apps and experiences around Threads.

The core of the campaign consisted of a series of children’s audiobooks that integrated the sometimes-frightening sounds made by the MRI device into fun elements of the stories.

Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward tween years. Which means it’s about time for something new. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson. The company was founded early last year and only has three […]

The post Advertible Makes Its Case To SSPs For Running Native Channel Extensions appeared first on AdExchanger.

Amazon says the AI-driven platform no longer relies on single IDs to target ads, but uses AI to analyze browsing, purchasing and streaming data points from the many Amazon-owned sites.

Jerret West is leaving Xbox to become the new CMO and head of market expansion of virtual gaming platform Roblox.

In a bid to earn more ad revenue, Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year.

Daily Mail has already garnered a large following with its short-form video strategy — it’s one of the biggest news publishers on TikTok, with over 9 million followers on its main account and about 1 billion monthly views, according to Tubular data.

The publisher now hopes its online viewership will stay tuned in for longer format video as well. Daily Mail hired 12 full-time staffers this year to oversee production on the newly formed shows, led by Patrick Bulger, who was hired in February. The formal announcement is slated to be made at the Cannes Lions Festival on Tuesday.

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CANNES, France – A funny thing happened on the way to the Palais this morning. We bumped into “SNL’s” Kenan Thompson and he was pitching mayonnaise. Actually, he was on stage sharing some of the
comedic secret sauce he’s learned from 21 years as an “SNL” cast member, actor, producer, and occasional product pitchman, which is that unlike Hellmann’s mayonnaise, humor is not something you can
capture in a bottle. At least not the kind that goes viral and becomes an instantaneous part of popular culture.