Month: June 2024

The company says the new production unit empowers clients to achieve unparalleled scale, speed, accuracy and creativity in their marketing campaigns.

Would consumers care if streaming platforms add on a few more commercials?

It’s no secret that there are a lot of people watching connected TV (CTV) these days. And where the audiences go, advertisers follow. In a short period of time, CTV has gone from questionably viable to widely desirable. It’s the fastest-growing ad channel in the US, projected to increase by 22.4% to reach a total […]

The post How CTV Publishers Can Thrive With The Right Technology Partner appeared first on AdExchanger.

Ad startup Biddeo.io announces its expansion to the US. Its MO is to help advertisers secure social video inventory more cheaply than they can through direct campaigns on social platforms.

The post This Startup Wants To Capitalize By Undercutting Social Video Prices appeared first on AdExchanger.

The History Channel is giving credit for “building” America to some pretty unlikely candidates.

YouTube tied its highest share level, with 9.7%, while Netflix maintained its strong second place, with 7.6%.

Paris officials have placed tough new restrictions on Airbnb rentals in recent years. The company is using the Olympics to try and win over locals and broaden its footprint in the iconic city.

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.

The post Measure Me This appeared first on AdExchanger.