Month: June 2024

Dunkin’ summer campaign features Will Arnett trying to reach out to Gen Z influencers, and an on-the-blink cyborg looking amazingly like Affleck.

DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions International Festival of Creativity.

A federal appellate court on Monday rejected an Illinois resident’s request to reinstate a lawsuit accusing Meta of violating a biometric privacy law by creating “face signatures” of non-Facebook
users.

To facilitate more in-app partnerships between brands and creators, Meta is rolling out a new tool on Instagram that automatically showcases relevant statistics from creators who agree to share their
metrics with advertisers.

X is looking to pitch advertisers on its exclusive content deal with the Big 3, a three-on-three basketball league for retired NBA players that streams live in the app and on CBS and Paramount Plus
during the NBA off-season.

Anonym has a “Transparency Portal” it calls the “heart” of its solutions, providing partners with access to detailed documentation and source code.

TikTok has introduced new additions to its generative AI ad suite Symphony, including customizable digital avatars for in-app promotions and automated dubbing for global translations.

Speaking from the Debussy Stage at the Palais, the bestselling author defined what a brand is, expounded on creativity and explained how AI helps him navigate life.

The move allows brands to access Instacart’s shopper data in an effort to take a larger share of the rapidly growing retail media market. The ads are powered by Instacart’s retail media technology and
fulfillment network.