Month: June 2024

The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today. The UID2 integration is also Pandora’s first partnership with a third-party ID. The integration adds more addressability for AdsWizz, the end-to-end programmatic platform […]

The post Pandora Integrates With UID2 To Raise The Volume On Programmatic Audio appeared first on AdExchanger.

Standards for measuring ad carbon emissions have been overdue, but they’re finally here. Now, marketers can back up their green claims with solid benchmarks instead of fragmented data. 

This progress is thanks to the Global Media Sustainability Framework from the Global Alliance for Responsible Media (GARM) and Ad Net Zero.

The framework was unveiled earlier today (Monday) at the Cannes Lions Festival, and is the result of working groups that formed last October. Right now, it covers TV, digital, and out-of-home advertising, with plans to expand to include print, radio, and film in the future.

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In the mid-2000s, Google engineer Orkut Büyükkökten’s self-titled social network briefly took the world by storm before disappearing. Now he’s back, with a plan for a happier social media.

It’s hard to manage what you can’t measure. Which is why the WFA’s Global Alliance for Responsible Media (GARM) and trade organization Ad Net Zero have spent the past year developing a framework for tracking emissions. The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, is the first iteration of […]

The post GARM And Ad Net Zero Release Standards To Measure Carbon Emissions From Media appeared first on AdExchanger.

Two organizations that handed out unconditional cash grants told WIRED that they will no longer disclose their financial statements and internal policies. Their stance follows a similar denial by OpenAI.

Extreme weather threatens the investment value of many properties, but financing for climate mitigation efforts are only just getting going.

Companies aren’t replacing workers with AI yet. But they are sacrificing thousands of jobs in the race to further innovation in the technology.

One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study. But it really should have been named The Lack of Programmatic Media Supply Chain Transparency Study. Because that report, and the follow-up study published in December, uncovered an appalling amount of programmatic waste, including $22 […]

The post The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet appeared first on AdExchanger.

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla. The acquisition, announced on Monday, came together quickly, said Mozilla CEO Laura Chambers, who declined to share a deal price. Mozilla had initially been talking to Anonym, which uses […]

The post Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs appeared first on AdExchanger.