Less BS, More Facts, Some Opinions
All the back and forth about a potential national privacy law is wasted motion, according to attorney Jay Barnes. The federal consumer privacy protections that are already on the books would be more than enough – if, that is, they were enforced in “a straightforward fashion,” said Barnes, a partner at Simmons Hanly Conroy, a firm […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It All A Performance? Pinterest is the latest walled garden to enter the AI-powered performance ring – or, rather, black box. That’s right. Pinterest has released a new machine-learning-controlled ad targeting product and is calling it, what else, Performance+, Adweek reports. Every walled […]
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The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year.
No, it hasn’t jumped the shark — rosé will still flow freely. But it’s now ground zero for major industry moves. Case in point: last year’s festival was the backdrop for attempts to rescue the beleaguered ad tech firm MediaMath, though a crucial deal ultimately fell through.
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Thanks to Blockboard for sponsoring Digiday’s Cannes coverage this year and presenting this edition of the Digiday+ Media Buying Briefing, normally available exclusively to paying subscribers.
Influencers have made their presence felt at Cannes Lions for a few years now, as they muscled into the social media and content space repping their clients. But 2024’s festival ushers in the feeling that influencers and creators — or at least the agencies that serve and support this increasingly important form of marketing — will capture more attention on the many stages and behind closed doors.
In fact, Cannes could prove to be when acquisition discussions take place and a new era of consolidation happens in the space.
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Increasingly, publishers are flocking to the Cannes Lions Festival in June as an opportunity to pack six months’ worth of face-to-face selling opportunities with marketers and agency heads into the span of a week.
But it’s not enough to just be present in Cannes to turn those meetings into lucrative deals.
Executives from all genres of media companies — ranging from Future to The Wall Street Journal — shared with Digiday the best practices they’ve learned from pitching their publications at Cannes amid the chaos of the Croisette.
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Though there’ll likely be plenty of wheeling and dealing down on the Croisette this week, many big agencies devote just as much time at Cannes to reinforcing their client relationships as they do to securing new ones. French holding company Publicis Groupe plans to use the week to emphasize its AI expertise and entice its existing client roster to invest more heavily in the space.
“Our clients are a little bit confused as to how they’re supposed to be using AI, and we’re trying to kind of reorient them,” said Publicis chief strategy officer Carla Serrano. She told Digiday that the holding company wants to emphasize more involved AI solutions, rather than generative AI-enabled productions savings.
The strategy has two halves. The first, intended to buzz rivals and pierce Riviera pompousness, involves a “BS Bot” app that festival-goers can use to translate AI pitches into plain English.
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Bonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes podcast. Ahead of this year’s rosé-induced festivities, Hilton CMO Mark Weinstein, a Cannes Lions veteran attendee, joins us for the first episode of Digiday’s week-long podcast series.
Last year’s generative artificial intelligence hype cycle hasn’t quite fizzled out yet It’s expected not only to show up this year, says Weinstein, but drown out other conversations. No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it’s yet to be said if AI will reach an inflection point for brand at this year’s Lions.
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Decades before the first iPhone, Apple co-founder Steve Jobs expressed his vision for personal computing that seems strikingly similar to current innovations in generative AI.
In a 1985 speech, Jobs imagined a world which now seems possible with modern large language models. Admitting the computer industry was “in the tank,” he said personal computing had “tremendous momentum” and thought they’d soon enable an era of “free intellectual energy.” Even before the 1990s tech boom and bust, he predicted computers would someday gather source material and help humans ask questions to the world’s brightest minds — both past and present. To illustrate his point, Jobs joked about becoming “immensely jealous” after learning Aristotle had once tutored Alexander the Great.
“My hope is someday when the next Aristotle is alive, we can capture the underlying worldview of that Aristotle in a computer,” Jobs said. “And someday some student will be able to not only read the words Aristotle wrote but ask Aristotle a question and get an answer. That’s what I hope that we can do. So this is a beginning I think.”
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Omnicom will announce today during Cannes Lions a strategic partnership with Amazon around its Amazon Ads service, Digiday has learned. It’s all part of the holding company’s multi-pronged Cannes approach to strike partnerships and deals with major ad-tech and platform players as it works to adjust its investment efforts for clients to the changing needs and actions of consumers.
The partnership with Amazon Ads, which the holding company described as first-of-its-kind, enables Omnicom’s planning and investment teams in Omnicom Media Group to access Amazon’s proprietary browsing, shopping and streaming insights to directly tie linear and CTV investment to purchases made on Amazon.
Omnicom and Amazon conducted two beta tests, one through an Amazon Publisher Cloud deal with a major TV network, which both companies declined to identify, and a second around an Amazon Prime Video campaign.
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