Inside a Violent Gang’s Ruthless Crypto-Stealing Home Invasion Spree
More than a dozen men threatened, assaulted, tortured, or kidnapped victims in likely the worst-ever crypto-focused serial extortion case of its kind in the US.
This Viral AI Chatbot Will Lie and Say It’s Human
Bland AI’s customer services and sales bot is the latest example of “human-washing” in AI. Experts warn against the consequences of blurred reality.
French AI Startups Felt Unstoppable. Then Came the Election
With polls suggesting voters are about to swing toward the far right or hard left, the AI industry is starting to freak out.
TV Advertisers Are Revisiting Their Relationships With DSPs
It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.
The post TV Advertisers Are Revisiting Their Relationships With DSPs appeared first on AdExchanger.
Comic: Campaign Flight Patterns
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The post Comic: Campaign Flight Patterns appeared first on AdExchanger.
Why Mix Modeling Isn’t Enough; The New Sports Ad Arbitrage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling; others call it marketing mix modeling. Regardless, there’s a noticeable uptick in advertisers incorporating MMM into ad measurement programs. But MMM is old fashioned. It doesn’t involve user-level data, takes weeks (if not months) to […]
The post Why Mix Modeling Isn’t Enough; The New Sports Ad Arbitrage appeared first on AdExchanger.
Digiday+ Research: How do other retail media platforms measure up to Amazon?
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
We’ve already established that Amazon dominates the retail media space — no surprise there. But there is more to retail media than just Amazon, and marketers are spreading their retail media spend as the space continues to grow.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Salesforce finds AI co-workers are officially here and people are OK with it
This story was first published by Digiday sibling WorkLife
We are entering the era of the autonomous AI workplace. In other words, some of us officially have AI co-workers.
Autonomous AI is a branch of AI in which systems and tools are advanced enough to act with limited human oversight and involvement. That means that as we continue to use more AI tools and delegate work to bots, they will become workers themselves and end up being self-sufficient in many ways. They are AI agents, that interact with their environment, collect data, and use the data to perform self-determined tasks to meet predetermined goals.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Ad tech companies vie to fill Oracle’s void after shutdown
There are many puzzling aspects to Oracle’s choice to wind down its ads business, but the scramble by competitors to fill the gap isn’t one of them.
The race kicked into high gear last week when it became clear there would be no life after Oracle for its ad divisions.
Advertisers, publishers and ad tech vendors had to find alternatives fast as a result, sparking a swift (albeit reluctant) response from plenty of companies.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.