Month: June 2024

Spotify has announced its first in-house marketing agency – “Creative Lab,” designed to drive revenue through the development of custom audio, video and AI-generated brand campaigns, the company
says.

The new, gamified ad products on Hulu and ESPN are an attempt to “push the limits of what is possible” while fostering peak engagement among CTV viewers,” says Jamie Power, Disney SVP of addressable
sales.

The Trade Desk and Yahoo are entering the eleventh hour of crisis talks concerning how the latter labels its media inventory in a dispute that could result in the former party cutting advertisers’ access to Yahoo’s video content.

The industry’s largest independent demand-side platform began notifying media buying teams of such concerns and stating that it would cut open marketplace access to Yahoo’s video inventory if the issue were not resolved by June 17.  

Furthermore, if the dispute runs beyond the initial deadline, it will further disable access to all of Yahoo’s video inventory, including via private marketplace deals, on July 1, according to emails reviewed and verified by Digiday. 

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In preparation for Cannes Lions, Pinterest is sharing how it is leveraging automation with new tools to improve campaign performance, creative, and brand-safety measurement on the platform.

A federal judge on Friday rejected Google’s bid for judgment in its favor in an antitrust lawsuit brought by the Department of Justice, which claims the company monopolizes the market for online
display ads.

Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction of its workforce, according to multiple people that have been terminated. It’s not clear how many have been let go this year.

The New York-based agency began letting go staffers around mid-2023 up until this year, according to a source that worked there for more than seven years. Goodway Group offers expertise in data and technology across its digital media and marketing services with some 490 staff in the U.S. and U.K., per Pitchbook.

The source mentioned this was part of a “big layoff” around last summer that affected around 40 people – they had “survived the pandemic” with no major cuts prior to that. When they asked at the time how many others were affected, the company did not specify. Those impacted received a generic email from leadership about the downsizing. The source also had to sign an agreement in order to receive severance.

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The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

The post Nope, We Haven’t Hit Peak Retail Media Yet appeared first on AdExchanger.

Apple is eager to show us that its approach to artificial intelligence is safer, better, and more useful than the competition. Maybe that’s just a hallucination, but it’s working.