Month: June 2024

The big promise of programmatic is expanded reach. But we all know the reality is a lot more complicated. With increasing fragmentation across the digital media landscape, marketers end up chasing audiences with campaigns running across multiple DSPs and supply sources. This approach adds logistical burdens while making it difficult to quantify incremental reach, measure […]

The post Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience appeared first on AdExchanger.

Food app Too Good To Go promises to cut waste by directing hungry bargain hunters to leftover restaurant food. But the week I spent living off the app had me wondering if Too Good To Go is too good to be true.

Some ad campaigns target customers most likely to convert. Another common tactic is to conquest a competitor’s known customers. But bringing in the consumers most likely to convert often means a brand is paying to get a sale that was already coming their way. And targeting competitors’ customers can waste budgets on people who simply […]

The post TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience appeared first on AdExchanger.

PilotDesk, an ad ops automation startup founded by the same team that launched the SpringServe ad server, has named its first president. The company will name ad industry veteran Frans Vermeulen to the role, according to an announcement on Thursday. Vermeulen served as advisor to PilotDesk for the past several months as it raised a […]

The post PilotDesk’s New President Dishes On Its Strategy In Ad Ops appeared first on AdExchanger.

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet advertising professionals and consumers hold contrasting perspectives on AI. A Yahoo and Publicis Media study found that 77% of advertisers hold a positive […]

The post Harnessing AI: Transforming Creative Development In Advertising appeared first on AdExchanger.

Some ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. The disappearance of the word “Feeds” is a sign Google is becoming less reliant on information provided by the brand or merchant to inform its marketing services.

The post Why It Matters That Google Merchant Center Is Ditching The Word “Feed” appeared first on AdExchanger.

A couple of years ago, I listened to a speech that affected me deeply and triggered serious self-reflection on my role as a digital marketer. The presentation, “The Decade of Delusion,” based on the book Advertising For Skeptics by Bob Hoffman, painted a compelling and alarming picture of digital advertising as a corrupt, wasteful, secretive […]

The post Navigating New Brand Safety Complexities: A Digital Marketer’s Perspective appeared first on AdExchanger.

Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.

The post Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground appeared first on AdExchanger.

It’s the first AOR relationship for the 21-year-old brand, which made the appointment as part of its effort to redefine its brand presence and expand it market reach.

The latest partnerships with Reddit and Pinterest, announced Thursday, connect the dots for advertisers of the social news network by providing more information in its reporting platforms.