Month: June 2024

Nielsen said the two platforms are now “interoperable,” enabling customers to “seamlessly” connect first- and third-party data used for planning and measuring audience reach across platforms.

Siemens drove stronger results with more web site visits and generated additional leads with a LinkedIn AI-powered advertising tool compared with classic campaigns.

Samsung Ads, the ad sales unit of Samsung Electronics, is the first TV set “OEM” to join the JIC and signals a diversification of its transactional currency certification membership, albeit more from
the sell-side.

One of Shari Redstone’s goals was to seek approval of sale of businesses Skydance would surely make after completion of the Paramount deal, analysts say.

Does Paramount Global’s value lie in its portfolio of assets, or in just some of the assets, each sold separately?

Oracle built its ad business through the acquisition of well-established companies including BlueKai and Moat. The decision to shutter its ad business was made in the past three months, Oracle CEO
Safra Catz said.

Joey Chestnut, 16-time winner of Nathan’s Coney Island Hot Dog Eating Contest, may be kicked out for possibly endorsing a plant-based wiener.

Amazon plans to raise a First Amendment defense to charges that it used so-called “dark patterns” to dupe people into signing up for Prime subscriptions and thwart cancellation attempts.

Microsoft and Google are bringing ads to their AI search experiences. But users don’t always find it helpful.

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

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