Month: June 2024

It’s that time of year again. See you in Cannes! (This classic comic first ran in June 2015.)

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From TV To Shining CTV Political campaigns may (finally) be all in on streaming TV, Notus reports. And it’s terrible news for viewers hoping for a respite.  During the 2020 election, MiQ analyzed broadcast TV data in Arizona to identify 82,000 homes that […]

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Everyone knows industry speak can be overwhelming. It’s a whole other language entirely when that corporate lingo is taken to the French Riviera.

In case you need a refresher, here’s a cheeky digest of what people might say while they’re at Cannes Lions — and what they actually mean:

Be there soon!

You’ll be there in 20 minutes actually because you’re coming from the other side of the Croisette and you still have to bob and weave through the ego circles to get there.

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The 2024 Cannes Lions International Festival of Creativity kicks off on Monday and we’ve been hard at work to put together a guide on everything to expect this year. Please see our coverage below:

• Digiday’s definitive in and out list to Cannes 2024
• The veteran’s guide to Cannes
• Digiday Research shows that more of the ad industry plans to go this year
• The must-visit spots in Cannes
• A sober guide to Cannes
• Media Briefing: 2024 publishers’ guide to selling at Cannes
• What people say vs. what they mean in Cannes

— See anything we missed? Let us know: sara@digiday.com.

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For soccer fans watching tonight’s opening UEFA European Championship soccer game between Scotland and Germany in Munich, it’s not just about the scoreline but the storyline.

The big moments include retiring German midfielder Toni Kroos’ swan song on home soil, a rare chance for Premier League players Scott McTominay and Andy Robertson to prove themselves in international competition, and the battle between a once-imperial German side and a Scotland team keen to prove they’re a team worthy of respect.

Marketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives to increase brand consideration and purchase intent. Ahead of kick-off, Digiday spoke to a range of sports marketing and media experts about which channels are likely to help marketers reach their goals at the Euros.

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As AI-generated content platforms continue rolling out new AI models and features, Getty Images has made another data licensing partnership with another player in AI image generation.

The stock image giant has signed a new deal with Picsart, a content creation platform, which will allow Picsart to develop a new AI image generation model trained on Getty Images’ licensed creative content. Rather than using the images to train an existing AI model, Picsart’s PAIR AI lab plans to develop a new model from the ground up and make it available for use by both companies later this year. 

Announced Thursday, the deal aims to provide “commercially safe AI-generated imagery” for creators, marketers and small businesses. Along with providing customers with new ways to create and edit images on both companies’ AI platforms, it will offer customers commercial rights and indemnity for the images they create while developing new ways to compensate the creators of the images used to train the AI model. Terms of weren’t disclosed, but Getty Images chief technology officer Grant Farhall told Digiday the partnership will have recurring components and “isn’t a deal where there’s a one-time fee for using our content.”

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Greg James’ time orchestrating music festivals in London was the ultimate dress rehearsal for his headlining act in New York 14 years later: revamping Havas Media in the U.S.

Granted, likening festival planning to corporate restructuring might be a bit of a stretch, but dismissing the comparison entirely would miss the harmony. Swapping venues, sponsorships, and talent for corporate culture, structure, and services — it’s all just a different kind of orchestration for the CEO at Havas Media Network North America.

Six months into his new role, James appears to be fine-tuning for the main event following a successful opening act. And in many ways, he’s been prepping for this gig for a while now: after a stint as Havas Media’s global head of strategy from 2018-22, he moved into global chief transformation officer duties until he was tapped in January to replace Greg Walsh. 

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Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping demands, they’re being more pragmatic. Think less “storm the gates” and more “savvy negotiation.” They’ve learned from past failed crusades that a little less dogma and a lot more diplomacy might just get those kimono strings untied.

Their strategy? Asking giants like Google, Meta and YouTube to commit to proposed standards that, at least in theory, will shed light on how these platforms manage auctions for display, search, social media and video ads.

That’s according to a letter sent earlier this week (June 10) by the Media Rating Council’s CEO George Ivie and its vp of research and standards Ron Pinelli to members.

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Omnicom, never known for being shy about commandeering attention away from bigger matters, plans to hit Cannes Lions next week with a raft of partnerships and announcements that push it deeper into investing across social, influencer, retail media and e-commerce, all with the aim of advancing KPIs like media and sales metrics for its clients. 

The holding company is basing many of its moves on the findings of recent research that shows how the connected commerce experience, when organically blended with entertainment and social media, is eroding the traditional sales funnel model, as evidenced by changing consumer patterns that show an accelerated path to purchase — and laying waste to conventional wisdom around the purchase funnel. 

The research is a followup to earlier work laid out during the Consumer Electronics Show which identified influencers and creators as having an outsized effect on consumer purchase habits. 

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Elon Musk will pocket $50 billion after Tesla shareholders made a show of support for his leadership.