Month: June 2024

Other tech companies want to sell you chatbots. Apple’s demos show the value of seeing the AI as an integrated, holistic experience rather than a stand-alone app or device.

Long-running nonprofit Common Crawl has been a boon to researchers for years. But now its role in AI training data has triggered backlash from publishers.

Mark Piesanen, Chief Revenue Officer, CreativeX

Brands spend months — years, even — investing in brilliant creative ads that will go on to catch consumer attention and win awards at industry events like Cannes Lions.

That said, only some ads will win an award. Vital as it is to take this moment to celebrate the best and brightest ads in the industry, at the end of the day, it’s a single moment in the calendar year that feeds into a broader marketing plan. Brands can’t afford to ignore the other 99% of ads they create in favor of the heavy hitters.

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LinkedIn’s new generative AI features include chatbots based on popular career coaches and tools to rewrite résumés and cover letters.

UK retailers have accused Amazon of using its Buy Box section to choke their businesses, reigniting a years-long debate over whether there was foul play.

‘Tis the season of the Cannes Lions International Festival of Creativity, where there’s a seemingly endless supply of rosé. 

For some, the constant flow of booze and cocktails is all part of the schmoozing that comes with Cannes. Others, however, may be looking for a Cannes Lions experience sans alcohol-induced nausea, focused more on the spirit of the festival than the spirits that come in a glass.

“People are looking at it through a different lens and they want to be able to get the most out of Cannes,” said Michele Fournier, global director of events and partnerships at VML ad agency, adding that she’s been sober for the past two years. “It’s such a privilege to be able to go to Cannes Lions. I want to be able to take the most advantage of it in every which way.”

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This story was originally published on our sister site, WorkLife.

Just around the corner from Union Square in New York is where 400 Monday.com employees show up to work at least a few times a week. 

It’s a sunlit office with real plants in most corners, a homey feel with recycled furniture and bookshelves, terraces with views of the Chrysler building, and four floors that seamlessly combine work and play. 

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Publishers might finally be able to catch a break if TikTok’s got anything to do with it. The entertainment app could become a much-needed source of money for them — well eventually. 

While it’s still early days, TikTok is at the very least showing its intention toward publishers, by making them more of a priority and increasing monetization opportunities.

Amid TikTok’s uncertain future in the U.S., the company’s most recent restructure round reportedly saw changes that directly impact creators and publishers. For the latter, part of those changes include a new team called “publisher monetization operations”, which is supposedly headed up by Harish Sarma, according to The Information. Though his LinkedIn profile still states that he is the global head of sports and gaming at the platform, and TikTok did not comment directly on this story.

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In this edition of the Digiday+ Research Briefing, we examine how meetings and dealmaking are top of mind for ad industry professionals as they head to Cannes, how LinkedIn’s Wire Program may yield new ad revenue for publishers, and how OpenAI continues to sign content licensing and tech development deals with publishers, as seen in recent data from Digiday+ Research.

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