Month: June 2024

Roku unveils what it’s calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand.

The post Roku Will Pass More Data In The Bidstream appeared first on AdExchanger.

Tesla shareholders will decide whether to back Elon Musk’s leadership—and unprecedented 11-figure bonus—in a pivotal moment for the carmaker.

The best way for a brand to devise a company-wide policy for using generative AI responsibly is to get in there and start experimenting with the technology first. It’s hard to set a strategy for AI adoption without getting a little hands-on experience, says Betty Louie, a partner and general counsel at The Brandtech Group, […]

The post Making The Legal Case For Practical Ethics In AI appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]

The post French Game Developer Acquires BeReal; Food Delivery Is Driving Ads appeared first on AdExchanger.

With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate partnerships and verify the authenticity of their followings and engagement metrics those influencers claim to attract.

Not helping matters, a number of social media services, including Viralyft and Twicsy, sell followers, likes or views directly to creators and businesses wanting to boost their clout. Some of that traffic is made up of bots.

So how do agencies know what’s real?

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With the U.K.’s summer tennis season around the corner, water filter brand Brita is transitioning from ambush marketing to establishment partner.

During last year’s grass tournament at Wimbledon, the company and its integrated agency Iris launched a short paid social and radio campaign aimed at punching up, positioning its water filters and reusable bottles as the answer to consumer concerns over single-use plastics. The idea, said marketing manager Lily Rutherford, was to put clear distance between Brita and what she terms “big water” firms such as Highland Spring and Evian.

This time around, it’s joined the sporting establishment as the official water partner of the Lawn Tennis Association (LTA), the organization that stages major tournaments such as Queen’s and Wimbledon, in the hope that it’s better for a brand to be inside the big tent than out. It’s the first time a non-single-use water brand has sponsored the sport in Britain.

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While many inclusivity efforts are being actively dismantled both at a corporate level and legislatively (given book bans, anti-Critical Race Theory bills and voter challenges), Pinterest continues to shell out money for its Inclusion Fund, focused on creators from underrepresented communities.

The program started with $500,000 in 2021, on the heels of the Black Lives Matter Movement. Since launch, Pinterest has invested more than $3.3 million to offer ad credits, cash payments and content creation equipment to the more than 150 creators who have been accepted into the program. The fund originally started with eight creators in its quarterly program, though it’s unclear how many participants are in each cohort as Zeny Shifferaw, global content partnerships lead, inclusion at Pinterest, declined to offer specific details.

This year’s expansion comes in collaboration with Shopify, to include U.S. and Canada-based small businesses, independent publishers and boutique creator agencies from historically marginalized communities. Meaning, the program now has expanded its definition of a creator, whether that be an influencer or small business owner. The financial details of the partnership with Shopify were not divulged.

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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement.

• CTV, DSP and KPIs, oh my
• Paramount’s no-deal, the NBA’s new deals (and non-deals), reality TV’s legal dramas and more

CTV, DSP and KPIs, oh my

A demand-side platform expanding third-party measurement support for connected TV campaigns may not sound all that exciting. But it exemplifies the groundwork that needs to be laid for the future of TV and streaming ad measurement.

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Once again, the Cannes Lions Festival of Creativity is nearly upon us. For attendees, it’s a rush of meetings, panels, awards, parties and nights at the Gutter Bar, all while trying to keep it relatively professional.

As you ready your summer linen and prep for the chaos of the Croisette — which will likely be even more chaotic than usual with the Olympic Torch relay scheduled to pass through Cannes on Tuesday afternoon — we’ve prepared another guide with wisdom from Cannes veterans to help inform on everything from packing and scheduling to on-the-ground behavior. Here’s that dose of Cannes reality, with suggested dos and don’ts from those who’ve seen it all before:

Rob Reilly, global chief creative officer, WPP

Do: If anyone is willing to pay for you to go to a Hotel du Cap-Eden-Roc, that is a do because that is a magical place. It’s about 40 minutes away, you take a car there, but when you get there you really feel like you’ve made it.

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