Month: June 2024

It looks like Red Lobster might be getting a reprieve from an unexpected source after filing for Chapter 11 bankruptcy last month.

Megan Gavin, VP of digital at Horizon Media, found predictive ad targeting and audiences as a way to support the agency’s clients.

The proposed American Privacy Rights Act “falls short of creating a uniform national standard due to its inadequate federal preemption of the ever-growing patchwork of state privacy laws,” TechNet,
the U.S. Chamber of Commerce and other groups say in a letter sent this week to leaders of the House Energy and Commerce Committee.

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries.

This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries. 

For instance, Stephanie Rufo, senior manager of brand PR and influence at PATRÓN Tequila, is a nominee for Digiday Future Leader in the brand category. She manages relationships with communications and social media agencies, provides counsel to senior leaders, and collaborates with internal teams to develop PR, talent and influencer strategies for every brand activation and campaign. Rufo builds authentic relationships with brand partners to foster a community of advocacy for PATRÓN, including its new prestige portfolio.

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The New York Times and Instacart walk into a kitchen. … That’s not the start of a bad joke. It’s an actual partnership. On Tuesday, the two companies announced a deal to make New York Times Cooking recipes shoppable via Instacart, of course, and to embed its cooking videos within the Instacart app. The deal […]

The post The New York Times And Instacart Integrate For Shoppable Recipes appeared first on AdExchanger.

Dan Seaman, vp, product, Viafoura

Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print constraints, shaping how digital journalism has been published online for the past 25 years. 

However, young people, particularly Gen Z and Gen Alpha, raised without print as a primary format and weaned on social and mobile platforms, are demanding new ways of consuming news content. Young audiences value journalism, and it is up to the media industry to evolve.

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“Google, Apple, Microsoft, Amazon, these are all companies that sell advertising, and Nvidia sells the chips on which these companies provide their advertising services,” explains Kate Scott-Dawkins.

Bowling Center Television has installed its 1,000th digital out-of-home advertising screen in major bowling markets.