Month: June 2024

TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers.

The post Madhive Acquires Frequence In A Push For Local Omnichannel Budgets appeared first on AdExchanger.

Among those who shopped in person, 80% did that during the hours of 8 a.m and 5 p.m. During the same time period, 73% also listened to audio platforms.

Yahoo launched two important platforms this week supported by artificial intelligence.

You don’t hear much about third-party data onboarders anymore, but it’s still a growing category. In fact, Experian entered the market on Tuesday with a new product called, appropriately, Experian Third-Party Onboarding based on its Tapad acquisition. The idea is to cut out the need for a middleman vendor between Experian’s offline consumer data and […]

The post Experian Enters The Third-Party Data Onboarding Business appeared first on AdExchanger.

Danish media outlets want a group deal with OpenAI amid fears that smaller countries will become marginalized as chatbots become prolific. If they don’t get one, they are threatening to sue.

Hey Siri, did Apple announce a “web eraser” feature at its Worldwide Developers Conference on Monday, as expected, which had publishers freaking out because they thought it would be like a built-in ad blocker for Safari? No. But Apple did announce a partnership with OpenAI that will incorporate ChatGPT into all of its products that […]

The post Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes.  Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]

The post The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage appeared first on AdExchanger.

The IAB Tech Lab is marking its 10th anniversary with a conference titled “Nothing will be the same.” During the proceedings taking place on June 11-12, participants will debate the challenges of the years ahead. 

IAB Tech Lab’s CEO Anthony Katsur is poised to kick off proceedings with a keynote heralding “the end of the beginning,” a line that harkens to a Churchillian oration that makes for an interesting reference as many label that 1942 speech as a turning point in World War II.

Speaking with Digiday ahead of the two-day event, he discussed some of the industry consortium’s successes and shortcomings of the past decade, plus efforts to grasp the thorny nettle of complying with data privacy regulations. 

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Welcome to Cannes, where the Mediterranean meets the manicured and the social scene is as sparkling as the sea. From star-studded soirees to yacht-hopping escapades, this French Riviera gem is a playground for the bold and the beautiful.  So, grab your shades and let’s dive into the glam and occasional absurdity of Cannes’ social whirlwind. Here’s the scoop on the hottest spots to visit while you’re in town.

For Cannes newcomers, here’s the lowdown on where to kickstart your week. 

The Palais is the epicenter of all things Cannes — it’s where conventions happen, awards are doled out, and networking is practically an art form. 

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At the World Wide Developer Conference, Apple executives previewed operating system updates for its desktop, mobile and peripheral devices, intended to entrench its position as one of the industry’s leading tech and media corporations.

Apple Intelligence generated the bulk of mass media headlines, given it’s the tech giant’s primary gambit in the AI era and culmination of investments in cloud computing and on-device processing, not to mention partnerships with outfits such as ChatGPT.

Meanwhile, those in the ad-supported media landscape will likely breathe a sigh of relief as speculation of a dreaded “web eraser tool” was not realized. Still, ad-supported media players — buy- and sell-side players alike — should heed specific announcements.

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