Month: June 2024

As platforms such as Fortnite and Roblox become full-service platforms for digital life, the music industry is moving beyond virtual concerts. These days, musicians are integrating more deeply into virtual worlds to promote their album releases and bring in new fans.

Music has been a key element of the metaverse from the start. In 2020, Travis Scott’s virtual concert inside Fortnite was many of its participants’ first introduction to the metaverse concept. But although Scott’s concert reportedly grossed roughly $20 million through in-game item sales, it was a one-off event that was not tied to an album release or marketing campaign. Since the concert, Scott has never returned to Fortnite.

“Those virtual concerts — I believe they’re awesome, but they’re temporary, and it’s a lot of work that goes into something that you can maybe play for a weekend,” said Warner Music Group senior director of metaverse development David Cushman.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Aligning an ad’s emotion to the content’s emotion, brands can improve viewer memorability and campaign engagement.

AWS hosted a server linked to the Bezos family- and Nvidia-backed search startup that appears to have been used to scrape the sites of major outlets, prompting an inquiry into potential rules violations.

“I don’t understand why people go swimming in the middle of a city. It’s disgusting,” says the narrator, looking sour as swimmers splash him.

“Bye Bye GroupM,” Bharad Ramesh said in a post on his LinkedIn profile several weeks ago, adding, “Next steps – engaging with 100+ individuals to discuss our business, diving into AI.”

The law “deliberately singles out a particular medium of expression for a blanket prohibition,” the Electronic Frontier Foundation and other groups say in a friend-of-the-court brief.

TikTok is challenging Amazon Prime Day with its own sales event, which will feature savings on thousands of products from brands and retailers. TikTok is offering influencers free shipping and
subsidies for selling goods in videos and livestreams and publicizing competitive deals on Black Friday and Cyber Monday, which resulted in over 5 million new U.S. customers buying products on the
app, the company said.

The surprise move came after days of criticism by a broad array of groups — ranging from ad industry organizations that said the measure would “eviscerate” advertising to civil rights groups.

Having humans rate a language model’s outputs produced clever chatbots. OpenAI says adding AI to the loop could help make them even smarter and more reliable.

New executive training series will provide credentialing for Publisher, Agency and Brand Executives [New York, New York] – [June 27, 2024] – AdMonsters and AdExchanger, the leading voices for the sell and buy sides of digital advertising, and Prohaska Consulting, the award-winning global digital consultancy, today announced the launch of Ad Tech Accelerator, a first-of-its-kind […]

The post AdMonsters And AdExchanger Partner With Prohaska Consulting To Launch Ad Tech Accelerator appeared first on AdExchanger.