Month: June 2024

Right or wrong, ad verification technologies are the scapegoats whenever there’s a blunder in advertising.

Be it fraud, ID spoofing or shady sites, these tools usually end up shouldering the blame.

So it was no surprise when recent ad tech snafus dragged these companies into the spotlight.

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The introduction of new ad networks continues apace. 

Late last week, United Airlines became the first airline to unveil a media network with its rollout of Kinective Media. It’s not the only new media network, of course. News of Costco’s new yet unnamed ad network, which is now reportedly in beta tests, trickled out last week. And a few weeks prior, JP Morgan Chase added its own offering to the mix, Chase Media Solutions, making it clear that marketers need to add Financial Media Networks (FMNs) to the growing list of ad networks to watch.

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Molly Burke and Tyler Oakley joined YouTube more than a decade ago and built their respective online followings by advocating for the causes and communities of people that were important to them — even if it wasn’t always the easiest way to rapidly grow given the platform’s algorithm.

Since then, Burke and Oakley both expanded to additional platforms, like Patreon and Twitch, to continue garnering meaningful relationships with their followers. While Burke said she’s been able to learn a lot about her viewers personally through Patreon, Oakley said that two-way direct communication on Twitch has been instrumental in how he creates content in the moment. 

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Don’t ever say that uncertainty stops ad spending.

So far this year, it’s held up strong despite regional conflicts, sticky inflation, high borrowing costs and the possibility of several markets slipping into a recession.

And it looks set to keep going strong for the foreseeable future. In fact, spending experts have even revised their forecasts to account for the additional upside.

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“Babies” is probably the only spot in history that combines poop jokes, Jean Piaget’s theory of object permanence, and a terrifying latter-day Liberace.

Apple Intelligence will make apps and services smarter. But Apple’s most notable innovations focus on ensuring the technology doesn’t disappoint, annoy, or offend.

Data from a study conducted by Forrester Consulting and commissioned by Zeta Global found that advertisers and marketers must think about customer lifetime value to successfully integrate artificial
intelligence (AI) and its predictive properties into advertising, marketing strategies and services.

On Monday at its developer conference, Apple explained how it will personalize the experience on its products, software and service through Apple Intelligence using artificial intelligence and machine
learning.

A federal appellate court has revived a lawsuit by two Meta Platforms users who say they lost money after responding to fraudulent ads on Facebook.