Month: June 2024

At its Worldwide Developers Conference, Apple introduced its first serious foray into generative AI, with a focus on app integrations and data privacy—and a ChatGPT integration.

The new statute “requires covered websites to monitor and censor speech, much of which is protected by the First Amendment, potentially even including Romeo and Juliet and The Bell Jar,” NetChoice
says in a lawsuit filed Friday.

E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk’s single sign-on product for user authentication.

The post E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass appeared first on AdExchanger.

The Trade Desk’s decision to release a list of the top 100 publishers on the open web has been the talk of the digital advertising industry for the past week. Calling out the cream of the crop among media owners feels like a crystallization of The Trade Desk’s apparent pivot from champion of the open […]

The post The Good, Bad And Overblown About The Trade Desk’s Top 100 List appeared first on AdExchanger.

So, you found out you’re not a premium publisher. As everyone in digital advertising has heard by now, The Trade Desk recently ranked the top 100 publishers on the open web. The list followed the beta launch of a product called SP500+ (“SP” meaning sellers and publishers), which is a group of about 500 premium […]

The post Who Has The Right To Define The Premium Internet? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cabin Pressure The retail media parade isn’t done yet. Not by a long chalk.  The latest entrant on Friday was United Airlines, which announced the launch of Kinective Media, its advertising and data sales business.  You’ll have to gate check the direct ad […]

The post Retail Media Takes Flight; Spambot News Publishers Are Thriving appeared first on AdExchanger.

A popular AI training dataset is “stealing and weaponizing” the faces of Brazilian children without their knowledge or consent, human rights activists claim.

In 
Brands mum on social issues

Out
Brands taking a stand

In 
Brand apologies for marketing gaffes

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Two things the ad industry can seemingly count on like clockwork: Google to postpone its third-party cookie deprecation plans and advertisers to be less-than-ready for the cookie to go away.

During last month’s Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers’ current level of readiness for a post-cookie future and discussed what it will take to catalyze their preparations.

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