Month: June 2024

Influencer Keith Gill, known online as Roaring Kitty, became a Pied Piper for amateur stock traders after sparking a historic GameStop short squeeze. But his next move could land him in big trouble.

Apple is set to make major announcements next week at its Worldwide Developers Conference as research starts to show the influence generative artificial intelligence has on everyday decisions.

The first step in the retail media evolution is for every retailer to create its own data-driven ad platform. Check. Eventually, though, if retailers are to become a real pillar for advertisers across categories like finance, travel, automotive and entertainment, they’ll need to build non-endemic businesses. Which means getting ad revenue from brands that aren’t […]

The post Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier appeared first on AdExchanger.

Forty years since what some consider to be the greatest TV commercial ever aired — Apple’s “1984” spot — Swedish tech startup Staccs is breaking a new campaign that pays homage to it. Ironically,
it’s using it to launch something very retro.

The festival credits him with leading a multi-year transformation strategy that established Mattel as an “IP-driven, high-performing toy company.”

It’s OK to be doubtful of tech leaders’ grandiose visions of our AI future—but that doesn’t mean the technology won’t have a huge impact.

Who wins and who loses in the blockbuster NBA rights deal that “The Wall Street Journal” said Thursday is imminent?

Adobe’s recent changes to its Terms of Use sparked a backlash on social media, causing content creators to publicly push back against the company after many thought Adobe required full access to the
work designers create across Adobe cloud services.